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What is Trendtracker?

Trendtracker is a sophisticated strategic intelligence platform powered by artificial intelligence, designed to identify, monitor, and forecast emerging trends while providing immediate and actionable insights that enable organizations to make well-informed strategic decisions. By leveraging natural language processing and machine learning, this platform analyzes vast amounts of online data, assessing, ranking, and predicting future trends across diverse industries, markets, and regions. Key functionalities include the Trend Board, which allows users to actively manage trends with tailored boards that cater to specific analytical requirements; Trend Scoring, which eliminates human bias through AI-driven metrics that evaluate the growth, strength, and future potential of trends; and Trend Radar, an automated visualization tool that offers a holistic view of insights generated from both AI and human contributions, thereby improving efficiency and enhancing the overall trend monitoring experience. Furthermore, Trendtracker’s monitoring capabilities encompass hundreds of millions of online publications, ensuring a comprehensive and in-depth analysis of information. By employing this extensive approach, organizations are equipped with the critical knowledge needed to navigate and excel in a rapidly changing environment, ultimately positioning themselves for success in the face of continuous evolution.

What is Sightly?

We leverage the strengths of data science, sophisticated predictive algorithms, and the expertise of industry veterans to improve your results and quickly align your Brand Mentalityâ„¢ with upcoming challenges. Our cutting-edge and adaptable approach to media planning, purchasing, and optimization encompasses a wide range of platforms, including YouTube, TikTok, Connected TV & OTT, Live Streaming video, as well as all premium publishers and networks. As audience behaviors shift unpredictably in response to fast-changing environments, our comprehensive analytics, paired with extensive data access through initiatives like the YouTube Measurement Program and other valuable resources, empower us to adjust your messaging in line with evolving trends and your unique objectives. Moreover, our innovative GoodNews Algorithm and TrendGuardâ„¢ technologies are crafted to identify and even foresee cultural shifts, guaranteeing that your brand stays aligned with the times. The Outcome Intelligence platform offered by Sightly brings together a full array of software and services that we employ to efficiently plan, execute, and enhance your results, ensuring you remain ahead of the competition. By utilizing our deep knowledge and advanced tools, we not only help you navigate changes but also enable you to flourish in the face of them, making your brand resilient and future-ready.

Media

Media

Integrations Supported

Google Cloud Platform
Google Marketing Platform

Integrations Supported

Google Cloud Platform
Google Marketing Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Trendtracker

Date Founded

2019

Company Location

Belgium

Company Website

www.trendtracker.ai/

Company Facts

Organization Name

Sightly

Date Founded

2013

Company Location

United States

Company Website

www.sightly.com

Categories and Features

Insight Engines

AI / Machine Learning
Augmented Analytics
Data Aggregation
Data Classification
Data Extraction
Data Source Connectors
Full Text Search
Intent Recognition
Multiple Data Sources
Search / Filter
Sentiment Analysis

Strategic Planning

Budgeting & Forecasting
Dashboard
Goal Setting / Tracking
Idea Management
KPIs
Modeling & Simulation
Roadmapping
Scenario Planning
Scorecards

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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