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MikMakMikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.
What is Triblio?
Triblio's Account Based Marketing (ABM) solution effectively merges inbound and outbound marketing tactics with sales strategies to drive revenue growth. This platform enables our valued clients to implement targeted advertising, customize web interactions, and activate sales triggers aimed at generating interest from their crucial target accounts. Acknowledging the importance of synchronizing multichannel campaigns, Triblio integrates seamlessly with a wide range of marketing, sales, and analytics tools. Our unique intent data, which includes 175 million global profiles and 5 billion monthly interactions, allows for the precise identification of accounts that are actively searching for your products and services. With an easy-to-use drag-and-drop interface, users can design and oversee complex multi-channel, multi-stage ABM campaigns that lead prospects from their initial interest to a successful sale. Furthermore, users can easily create elaborate, multi-step, multi-channel ABM campaigns that provide automatic support for buyers throughout their entire purchasing process, fostering a coherent and engaging customer experience. This all-encompassing strategy not only elevates client interaction but also dramatically increases the chances of conversion at each stage of the sales journey, ultimately contributing to long-term business success. As a result, businesses can expect a more streamlined approach to reaching and converting their target audience.
What is D&B Lattice?
D&B Lattice, formerly recognized as Lattice Engines, highlights that effective Account-Based Marketing (ABM) strategies require the capability to collect and systematically arrange extensive data, categorizing it by account, buying center, and contact hierarchies. This organization empowers teams to create targeted campaigns that significantly appeal to both prospects and current customers. Marketers are increasingly utilizing AI technology to predict potential buyers, their likely purchases, and the optimal timing for these transactions. This method goes beyond simple account scoring; it also identifies the formation of buying committees, assesses the purchasing process stage, and presents the most appropriate offers. Campaigns tailored to individual preferences boast engagement rates that are twice as high and closing rates that are three times greater than conventional campaigns. By harnessing AI-driven insights, marketers can craft specific messaging for each persona within key accounts, enabling activation across various channels. Ensuring the success of any ABM program necessitates the secure and responsible management of customer information, which mandates a comprehensive evaluation of the policies governing all technological solutions to guarantee compliance with GDPR and other pertinent regulations. Furthermore, upholding stringent data security measures not only builds trust with clients but also amplifies the overall effectiveness of marketing initiatives, leading to more fruitful outcomes. Ultimately, a commitment to data integrity and security is fundamental for cultivating long-lasting relationships with customers.
Integrations Supported
Adobe Marketo Engage
Eloqua
Salesforce
Acoustic Campaign
Bombora
Dreamdata.io
Drift
Foundry Intent
G2 Buyer Intent
Google Ads
Integrations Supported
Adobe Marketo Engage
Eloqua
Salesforce
Acoustic Campaign
Bombora
Dreamdata.io
Drift
Foundry Intent
G2 Buyer Intent
Google Ads
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Triblio (a Foundry company)
Date Founded
2013
Company Location
United States
Company Website
triblio.com
Company Facts
Organization Name
Dun & Bradstreet
Date Founded
1841
Company Location
United States
Company Website
www.lattice-engines.com
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling