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What is TripleLift?

At TripleLift, our mission is to revolutionize the digital advertising landscape by merging captivating creativity with premium publishers, valuable data insights, and smart targeting strategies. With over a trillion ad transactions conducted monthly, our platform equips publishers and diverse platforms to successfully optimize their revenue streams. Our state-of-the-art technology serves as a vital link for leading brands aiming to engage audiences through various channels such as online video, connected TV, display ads, and native advertising. Brands and enterprises alike rely on our innovative solutions, unique ad formats, and a committed team of specialists focused on improving their advertising results. Furthermore, as part of the Vista Equity Partners portfolio, we proudly maintain NMSDC certification and adhere to diverse spending standards, reflecting our strong commitment to promoting economic inclusion. Our unwavering focus on creativity and accessibility not only propels our growth but also establishes us as a frontrunner in the dynamic realm of digital marketing, ensuring that we continually adapt to meet the evolving needs of our clients.

What is Smoot AI?

Smoot is a state-of-the-art advertising platform that harnesses the power of AI to merge emotional context, brand identity, and analytical insights, all aimed at enhancing media campaigns while boosting publisher revenue. By performing real-time analysis of videos, images, and text, it effectively gauges audience emotions and aligns advertisements with the contexts that resonate most, ensuring that your message reaches viewers at their most receptive moments. Unlike traditional cookie-based targeting methods, Smoot presents a contemporary solution for advertisers by delivering emotionally attuned media across diverse formats such as video, display, and connected television, which reduces waste and improves key performance metrics including engagement and completion rates. Moreover, it seamlessly integrates with fraud detection systems to safeguard campaign integrity. For publishers, Smoot serves as an AI-driven monetization tool, aggregating demand from sources like Google Open Bidding, Amazon TAM, over 20 supply-side platforms, and direct sales, thereby maximizing cost per thousand impressions (CPM) through sophisticated header bidding techniques. The platform's AI continually learns from campaign feedback and provides actionable recommendations for optimization, enhancing overall effectiveness. Ultimately, Smoot not only enhances the efficiency of advertising efforts but also cultivates deeper connections between brands and their target audiences, paving the way for more meaningful interactions. Its innovative approach positions Smoot as a leader in the evolving landscape of digital advertising.

Media

Media

Integrations Supported

Adagio
Amazon Transparent Ad Marketplace (TAM)
DoubleVerify
Kochava
Mile
Oracle Moat
Snigel

Integrations Supported

Adagio
Amazon Transparent Ad Marketplace (TAM)
DoubleVerify
Kochava
Mile
Oracle Moat
Snigel

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TripleLift

Date Founded

2012

Company Location

United States

Company Website

triplelift.com

Company Facts

Organization Name

Smoot AI

Date Founded

2023

Company Location

Spain

Company Website

www.smoot.ai/

Categories and Features

Categories and Features

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