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What is TruSpend?

Gaining insight into customer preferences is essential for any business aiming for success. Although there are numerous indicators to consider, the most accurate representation of consumer interest is found in their spending habits. TruSpend’s innovative marketing performance management platform effectively connects the dots between consumer purchasing behaviors and marketing investments. Worldpay from FIS stands out as a frontrunner in this sector, handling over 40 billion transactions annually. By providing marketers with the tools to correlate consumer buying trends with their advertising budgets, TruSpend enables them to fine-tune their marketing approaches, improve customer interaction, and increase overall revenue. This integration not only links advertising expenditures to real-time purchasing data but also helps to identify and eliminate unproductive marketing efforts. Equipped with effective management tools for marketing spending, businesses can clearly identify the strategies that drive sales growth. Furthermore, we assist in implementing streamlined payment solutions tailored to meet the expectations of both your organization and your customers, guaranteeing a smooth experience for everyone involved in the transaction process. With these capabilities, businesses can confidently navigate the complexities of consumer behavior while optimizing their marketing strategies.

What is Custodia?

Custodia operates as an advanced platform that streamlines spending and payment management, equipping enterprises, fintech companies, issuers, processors, and channel partners with essential tools to design and sustain embedded financial products that offer immediate visibility, flexible features, and a global reach. The backbone of its infrastructure is a real-time adaptive authorization engine, which supports a variety of applications, such as corporate card programs, autonomous financial workflows, integrated digital wallets, loyalty initiatives, and exhaustive employee benefits on a worldwide scale. Clients enjoy the ability to easily track expenditure across teams and departments while employing dynamic policy frameworks to manage budgets and transactions effectively. Leveraging Custodia's modular elements and broad processor integrations, users can create personalized spending management and payment solutions that cater to their unique requirements, regardless of complexity. Moreover, the platform facilitates secure and automated B2B transactions and procurement processes through reliable autonomy agents, enhancing merchant capabilities and ensuring a smooth financial experience. By emphasizing innovation, Custodia not only simplifies financial management but also adapts to the evolving needs of its clients, fostering a more responsive financial ecosystem. Ultimately, the platform serves as a key player in transforming how organizations approach their financial operations.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

FIS

Date Founded

1968

Company Location

United States

Company Website

www.fisglobal.com/products/truspend

Company Facts

Organization Name

Custodia

Date Founded

2018

Company Location

United States

Company Website

www.custodia.ai/

Categories and Features

Spend Management

Approval Workflow
Budgeting / Forecasting
Expense Tracking
Multi-Currency
Prepaid Cards
Procurement Management
Receipt Management
Spend Analysis
Spend Control
Supplier Management

Categories and Features

Spend Management

Approval Workflow
Budgeting / Forecasting
Expense Tracking
Multi-Currency
Prepaid Cards
Procurement Management
Receipt Management
Spend Analysis
Spend Control
Supplier Management

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