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What is TruSpend?
Gaining insight into customer preferences is essential for any business aiming for success. Although there are numerous indicators to consider, the most accurate representation of consumer interest is found in their spending habits. TruSpend’s innovative marketing performance management platform effectively connects the dots between consumer purchasing behaviors and marketing investments. Worldpay from FIS stands out as a frontrunner in this sector, handling over 40 billion transactions annually. By providing marketers with the tools to correlate consumer buying trends with their advertising budgets, TruSpend enables them to fine-tune their marketing approaches, improve customer interaction, and increase overall revenue. This integration not only links advertising expenditures to real-time purchasing data but also helps to identify and eliminate unproductive marketing efforts. Equipped with effective management tools for marketing spending, businesses can clearly identify the strategies that drive sales growth. Furthermore, we assist in implementing streamlined payment solutions tailored to meet the expectations of both your organization and your customers, guaranteeing a smooth experience for everyone involved in the transaction process. With these capabilities, businesses can confidently navigate the complexities of consumer behavior while optimizing their marketing strategies.
What is Predictive Marketing Analytics?
Improve the effectiveness of your marketing budget by harnessing the power of predictive analytics. By focusing on relevant, real-time economic indicators and consumer behavior, you can significantly propel your business's growth. Our advanced economic modeling engine enables organizations to analyze how various external factors, such as shifts in the economy and changes in consumer behavior, affect sales results without being influenced by advertising costs or pricing changes. This method gives your team a solid framework for assessing marketing success. It allows you to determine if any increases in sales were truly the result of marketing efforts or merely a reflection of broader economic trends or consumer sentiment. By integrating state-of-the-art machine learning and predictive techniques, we uncover the relationships between marketing spending, external factors, and the resulting performance, which aids in pinpointing the campaigns that truly resonate. As you strategize for the current year or beyond, utilizing our Campaign Simulator can provide valuable insights into the expected outcomes of your advertising strategies, ensuring that you make well-informed decisions that can guide your approach towards achieving the best possible results. This proactive method positions your organization to respond dynamically to market changes and continuously refine its marketing initiatives.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
FIS
Date Founded
1968
Company Location
United States
Company Website
www.fisglobal.com/products/truspend
Company Facts
Organization Name
Prevedere Software
Company Location
United States
Company Website
prevedere.com/functions/marketing/
Categories and Features
Spend Management
Approval Workflow
Budgeting / Forecasting
Expense Tracking
Multi-Currency
Prepaid Cards
Procurement Management
Receipt Management
Spend Analysis
Spend Control
Supplier Management
Categories and Features
Predictive Analytics
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis