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What is TransUnion TruValidate?

TruValidateâ„¢ offers an in-depth and comprehensive view of each consumer by amalgamating unique data, personal details, device identifiers, and their online behaviors. By leveraging our advanced insights and a broad network for fraud reporting, businesses can pinpoint anomalies, assess potential risks, and reliably identify trustworthy customers. This functionality empowers organizations to protect their operations while focusing on delivering customized and fluid experiences. Users' identities can be verified through extensive global datasets, which helps to reveal possible fraud risks. To maintain security throughout the entire consumer journey, tailored solutions can be implemented that align with the specific risks associated with each transaction. Furthermore, we assist companies in detecting suspicious transactions and fraudulent devices in real-time, effectively reducing operational expenses and improving overall efficiency. With these tools, businesses can cultivate a safer environment for their customers while enhancing trust and loyalty.

What is Ekata?

Detecting and preventing the creation of fake user accounts is crucial in order to protect loyalty programs from those attempting to take advantage of them. Organizations can significantly improve their risk evaluation processes by cross-referencing customer data with trustworthy external sources. To combat payment fraud effectively, it is essential to make accurate risk judgments at every phase of the transaction, whether it be prior to, during, or following authorization. Simplifying the authorization process is key to reducing friction for customers as they make purchases. The Ekata Identity Engine employs sophisticated data science and machine learning methods to merge two distinct datasets: the Ekata Identity Graph and the Ekata Identity Network. These datasets emphasize critical identity features, converting them into actionable insights that enable businesses to conduct thorough risk assessments of their customers. By validating a larger volume of legitimate interactions, companies can broaden and sustain their customer base. Furthermore, identifying more fraudulent activities allows organizations to protect their financial assets more effectively. Swift risk evaluations facilitate the approval of additional legitimate transactions, thus ensuring the prevention of fraud while simultaneously embracing more reliable customers. This strategy not only enhances security protocols but also fosters improved customer satisfaction and loyalty over time, which can lead to long-lasting business success. The combination of advanced technology and thoughtful risk management creates a more secure and efficient transaction environment for everyone involved.

Media

Media

Integrations Supported

Accertify
Cybersource
Dataview360
Decisimo
Equifax BusinessConnect
Experian Identity Verification
Feedzai
Fraud.net
Kount
PremierCashier
Sila
TruNarrative

Integrations Supported

Accertify
Cybersource
Dataview360
Decisimo
Equifax BusinessConnect
Experian Identity Verification
Feedzai
Fraud.net
Kount
PremierCashier
Sila
TruNarrative

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com/solution/truvalidate

Company Facts

Organization Name

Mastercard

Date Founded

1966

Company Location

United States

Company Website

ekata.com

Categories and Features

Fraud Detection

Access Security Management
Check Fraud Monitoring
Custom Fraud Parameters
For Banking
For Crypto
For Insurance Industry
For eCommerce
Internal Fraud Monitoring
Investigator Notes
Pattern Recognition
Transaction Approval

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