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What is TrueROAS?

TrueROAS is an advanced ad tracking and attribution system that leverages artificial intelligence, tailored specifically for ecommerce enterprises, allowing merchants to accurately identify and allocate sales to their respective advertising channels like Meta, Google, and TikTok, which in turn uncovers the authentic sources of their income and optimizes advertising budgets, even in a cookie-less landscape. This innovative tool integrates effortlessly with platforms such as Shopify and WooCommerce while also supporting custom integrations, presenting real-time analytics through a unified dashboard that highlights essential performance metrics, lifetime value assessments, creative insights, and return on investment, thus empowering advertisers to identify successful campaigns, reduce unnecessary spending, and make informed choices based on precise attribution rather than mere conjecture. Utilizing state-of-the-art AI and machine learning methodologies, it effectively links conversions to individual advertisements, provides enriched conversion data back to the platforms, and delivers swift insights that enhance return on ad spend and lower acquisition costs, all while adhering to GDPR standards and emphasizing user privacy. Additionally, its intuitive interface is designed so that even individuals with limited technical expertise can harness its features to fine-tune their advertising tactics successfully. The comprehensive nature of TrueROAS not only improves clarity in marketing performance but also fosters confidence in decision-making processes for advertisers.

What is Swetrix?

Swetrix presents itself as a web analytics platform that prioritizes privacy and operates without cookies, making it an open-source solution. Some of its standout features are as follows: The platform is remarkably user-friendly and operates with impressive speed. You can monitor custom events along with unique visitor and bounce rate statistics. As a fully cookieless tracking solution, it eliminates the need for cookie or GDPR consent banners on your site. It also offers email reporting and exports for GDPR compliance data. The tracking script is lightweight, approximately 3.0 KB, and is delivered via a CDN. Users can utilize browser extensions that provide alerts and easy access to their data. All information is securely stored on servers located within the European Union. The codebase is completely open source, allowing for self-hosting if desired. The platform boasts even more features to enhance user experience!

Media

Media

Integrations Supported

Facebook Ads
Google Ads
Google Drive
Instagram Ads
Klarna
Meta Ads
PayPal
Pinterest Ads
Shopify
Snapchat Ads
TikTok Ads
WooCommerce
X Ads (Twitter Ads)
YouTube Ads

Integrations Supported

Facebook Ads
Google Ads
Google Drive
Instagram Ads
Klarna
Meta Ads
PayPal
Pinterest Ads
Shopify
Snapchat Ads
TikTok Ads
WooCommerce
X Ads (Twitter Ads)
YouTube Ads

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

$15/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TrueROAS

Date Founded

2020

Company Location

Sweden

Company Website

www.trueroas.com

Company Facts

Organization Name

Swetrix

Date Founded

2021

Company Location

Ukraine

Company Website

swetrix.com

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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