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What is TrueGaze?

Smartphones and tablets offer adequate functionality for the majority of users today. With the continuous miniaturization of digital devices, it’s crucial for eye-tracking technology to advance and become more compact and lightweight. VisualCamp has taken a groundbreaking step by creating the first-ever software development kit (SDK) tailored for standalone virtual reality head-mounted displays (HMDs). This cutting-edge technology utilizes a lightweight algorithm and boasts a wide range of engine plug-in capabilities, making it an adaptable solution for various applications. The eye-tracking system incorporates a rule-based algorithm specifically optimized for VR, which requires specialized hardware along with infrared cameras and LED technology. By seamlessly combining these components, VisualCamp's eye-tracking solution not only enhances virtual reality experiences but also establishes a new benchmark in the field. This innovation promises to transform how users interact with virtual environments, opening up new avenues for immersive experiences.

What is Eyesee?

Eye tracking stands out as a unique approach in the realm of behavioral studies that captures eye movements and positions, effectively uncovering what captures consumers' attention or gets overlooked. Our remote eye tracking assessments drastically cut costs and time, enabling us to conduct research in over 40 countries globally. To gain a deeper understanding of international consumer behavior, it is vital to move past conventional lengthy surveys and focus groups. This innovative remote behavioral testing not only streamlines the research process but is also economically advantageous, facilitating broad-scale testing across different regions. By utilizing diverse methodologies, we guarantee enhanced predictability in our results. We excel in developing sophisticated shopping and digital environments that respond to the dynamic needs of consumers. As we progress, the retail landscape is on the brink of a significant social transformation. The proliferation of social media has become increasingly important for brands, given its widespread accessibility. Yet, navigating this fiercely competitive digital environment poses notable challenges, especially in breaking through the clutter and translating advertisements into tangible conversions. This shift in consumer engagement highlights the imperative for brands to continually refine and update their strategies. In light of these challenges, staying ahead requires innovative solutions and a proactive approach to market changes.

Media

Media

Integrations Supported

Hardis Group

Integrations Supported

Hardis Group

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

VisualCamp

Date Founded

2014

Company Location

South Korea

Company Website

visual.camp/truegaze/

Company Facts

Organization Name

EyeSee

Date Founded

2012

Company Location

Belgium

Company Website

eyesee-research.com

Categories and Features

Categories and Features

Emotion Recognition

Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions

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