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What is TrueGaze?
Smartphones and tablets offer adequate functionality for the majority of users today. With the continuous miniaturization of digital devices, it’s crucial for eye-tracking technology to advance and become more compact and lightweight. VisualCamp has taken a groundbreaking step by creating the first-ever software development kit (SDK) tailored for standalone virtual reality head-mounted displays (HMDs). This cutting-edge technology utilizes a lightweight algorithm and boasts a wide range of engine plug-in capabilities, making it an adaptable solution for various applications. The eye-tracking system incorporates a rule-based algorithm specifically optimized for VR, which requires specialized hardware along with infrared cameras and LED technology. By seamlessly combining these components, VisualCamp's eye-tracking solution not only enhances virtual reality experiences but also establishes a new benchmark in the field. This innovation promises to transform how users interact with virtual environments, opening up new avenues for immersive experiences.
What is Eyesee?
Eye tracking stands out as a unique approach in the realm of behavioral studies that captures eye movements and positions, effectively uncovering what captures consumers' attention or gets overlooked. Our remote eye tracking assessments drastically cut costs and time, enabling us to conduct research in over 40 countries globally. To gain a deeper understanding of international consumer behavior, it is vital to move past conventional lengthy surveys and focus groups. This innovative remote behavioral testing not only streamlines the research process but is also economically advantageous, facilitating broad-scale testing across different regions. By utilizing diverse methodologies, we guarantee enhanced predictability in our results. We excel in developing sophisticated shopping and digital environments that respond to the dynamic needs of consumers. As we progress, the retail landscape is on the brink of a significant social transformation. The proliferation of social media has become increasingly important for brands, given its widespread accessibility. Yet, navigating this fiercely competitive digital environment poses notable challenges, especially in breaking through the clutter and translating advertisements into tangible conversions. This shift in consumer engagement highlights the imperative for brands to continually refine and update their strategies. In light of these challenges, staying ahead requires innovative solutions and a proactive approach to market changes.
Integrations Supported
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
24 Hour Support
Web-Based Support
Training Options
Not specified
Training Options
Webinars
Online Training
Company Facts
Organization Name
VisualCamp
Date Founded
2014
Company Location
South Korea
Company Website
visual.camp/truegaze/
Company Facts
Organization Name
EyeSee
Date Founded
2012
Company Location
Belgium
Company Website
eyesee-research.com
Categories and Features
Eye Tracking
Not specified
Categories and Features
Emotion Recognition
Not specified
Eye Tracking
Not specified