Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • NetBrain Reviews & Ratings
    247 Ratings
    Company Website
  • SalesTarget.ai Reviews & Ratings
    42 Ratings
    Company Website
  • GWI Reviews & Ratings
    177 Ratings
    Company Website
  • TextUs Reviews & Ratings
    854 Ratings
    Company Website
  • AmpiFire Reviews & Ratings
    53 Ratings
    Company Website
  • Modento Reviews & Ratings
    89 Ratings
    Company Website
  • VisitUs Reception Reviews & Ratings
    82 Ratings
    Company Website
  • Monitask Reviews & Ratings
    370 Ratings
    Company Website
  • D&B Connect Reviews & Ratings
    189 Ratings
    Company Website
  • Qloo Reviews & Ratings
    23 Ratings
    Company Website

What is TrueTargeting?

TrueTargeting, the audience segmentation platform offered by Infillion, empowers advertisers to reach cookieless demographics by utilizing distinctive or proprietary data sets. It features over 275 pre-defined segments that encompass interests, purchasing intentions, location visits, survey responses, and brand allegiance, while also offering tools for the formation of custom audiences. Advertisers have the ability to incorporate their existing customer information, such as CRM, CDP, email lists, loyalty programs, and point-of-sale data, to create customized segments and broaden their outreach within a span of 5 to 10 days. By harnessing XGraph for rapid scalability, TrueTargeting allows advertisers to connect with users across various devices, impacting more than 865 million individuals in the United States alone. The platform presents an array of audience types, including intent-based segments that capture recent visits indicative of in-market behavior, interest-based segments linked to visits in specific location categories over the past three to six months, predictive visit segments that estimate the likelihood of future visits within the next month, and survey-based segments that reflect category preferences derived from user responses. This multifaceted strategy not only aids advertisers in precisely targeting their desired audiences but also fosters deeper connections with potential customers. Ultimately, TrueTargeting stands out as a robust tool for those seeking to navigate the evolving landscape of digital advertising.

What is Brandify?

Brandify is a cutting-edge programmatic advertising platform that prioritizes individuals by utilizing verified consumer identities instead of merely depending on IP addresses or device clusters. By crafting a well-defined target audience from the beginning with a distinctive identity-driven database composed of real people and households, Brandify effectively removes the uncertainties usually linked to methods such as geofencing or Connected TV (CTV). The platform supports the execution of campaigns across multiple channels, including CTV, display, video, mobile, and social media, while offering visitor-level attribution and optional contact reveal functionalities. Advertisers can strategically engage specific segments, such as visitors from competing brands, affluent neighborhoods, homeowners, and customized audience profiles, all while enjoying measurable outcomes and transparent reporting. With a focus on precision targeting, Brandify seeks to reduce advertising waste and deliver authentic attribution, setting itself apart from conventional broad geographic or IP-based targeting strategies. This innovative methodology empowers businesses to enhance their advertising effectiveness, achieve more precise outreach, and ultimately foster stronger connections with their desired audiences. By leveraging these unique features, Brandify positions itself as a leader in the evolving landscape of programmatic advertising.

Media

Media

No images available

Integrations Supported

DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision

Integrations Supported

DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/data/truetargeting/

Company Facts

Organization Name

Brandify

Date Founded

2018

Company Location

United States

Company Website

brandify.io

Categories and Features

Categories and Features

Popular Alternatives

Popular Alternatives

Adelphic Reviews & Ratings

Adelphic

Viant