
CTM is an AI-powered conversation intelligence, call tracking, and customer engagement platform developed to help organizations connect marketing activities with customer interactions and revenue generation. Originally known as CallTrackingMetrics, the platform combines marketing attribution, communication management, lead nurturing, and contact center capabilities within a unified system. Its call tracking functionality uses dynamic number insertion and dedicated tracking numbers to identify which advertisements, keywords, websites, and campaigns generate inbound phone calls. The software also captures text messages, web form submissions, and chat interactions to provide visibility into customer engagement across multiple communication channels. Conversation intelligence tools use artificial intelligence to transcribe recordings, summarize discussions, evaluate customer sentiment, identify important topics, and score interactions. Its AskAI functionality allows users to investigate conversation data and extract insights about customer needs, objections, and purchasing behavior. CTM VoiceAI provides automated voice agents that can answer calls, qualify leads, schedule appointments, and direct callers to appropriate employees or departments. Intelligent routing capabilities distribute incoming inquiries based on factors such as location, availability, agent skills, customer history, and custom business rules. Workflow automation enables organizations to trigger follow-up messages, internal notifications, CRM updates, and advertising conversion events using customer interaction data. Reporting tools include real-time activity dashboards, campaign performance analysis, advertising return on investment, agent productivity monitoring, and customizable reports for businesses and marketing agencies. CTM supports integrations with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications while providing APIs, webhooks, and white-label options.
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Admiral is the category leader for adblock recovery for publishers and the creator of Visitor Relationship Management (VRM). Trusted by thousands of publishers and backed by more than a decade of expertise, Admiral helps recover millions of dollars in advertising revenue lost to adblockers, privacy tools, DNS filtering, VPNs, network-level blocking, and other forms of monetization disruption.
Admiral's Full Spectrum Adblock Recovery approach recognizes that no single recovery method can address every blocker, visitor, or revenue opportunity. Publishers can apply different recovery approaches across their audience—and combine them when appropriate—to expand recovery coverage and maximize total adblock revenue.
Beyond ad recovery, Admiral helps publishers recover and grow revenue through subscriptions, registrations, first-party data, consent management, email acquisition, social audience growth, donations, and other visitor monetization strategies. This unified approach helps publishers reduce revenue leakage, increase visitor lifetime value, and strengthen direct audience relationships.
Key capabilities include:
• Full Spectrum Adblock Recovery across diverse blocker types and visitor situations
• AI-powered Visitor Copilot for conversational engagement, audience guidance, and revenue growth
• Digital subscriptions, paywalls, memberships, and donation programs
• GDPR, CCPA, IAB, and Google-certified consent management
• First-party data collection, audience segmentation, and visitor identification
• Marketing automation, journey shaping, and AI-powered optimization
• Email growth, social audience growth, registrations, and engagement campaigns
• Analytics, testing, personalization, and revenue performance measurement
Admiral's no-code platform can be deployed quickly and optimized continuously, helping publishers maximize revenue recovery, audience growth, and overall monetization performance.
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OpenX
Leading the way in digital marketing, OpenAudience facilitates the engagement of every adult with an online presence across multiple devices, screens, and households on the open web. This cutting-edge platform acts as a groundbreaking solution for people-based marketing, providing distinctive features that improve advertising effectiveness and ease of use throughout the expansive open web landscape. Built on three core principles, it emphasizes a privacy-first approach while seamlessly incorporating data with exceptional accuracy and precision. This empowers brands to uncover authentic insights into their customers and target audiences, ultimately enhancing advertising performance and maximizing returns. With its unparalleled reach into the open web, OpenX boasts unmatched expertise in navigating this digital arena, drawing on over a decade of experience managing the industry's largest and most esteemed independent ad exchange for substantial impact. Consequently, marketers can adeptly maneuver through the intricacies of digital advertising, harnessing the full potential of a strong and efficient platform, thereby setting themselves up for sustained success in their campaigns.
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Adctv
Advertising on connected TVs is crucial for any multi-channel marketing strategy, whether aimed at a specific brand, an advertising agency, or a combination of both. By utilizing innovative and captivating OTT/CTV advertisements, you can connect with a broader audience and optimize your digital advertising investment.
To schedule a demonstration, please provide your contact information, and one of our representatives will reach out to guide you through the features of Adctv. They will work closely with you to develop a tailored plan that aligns with your objectives and requirements. You'll enjoy comprehensive assistance while establishing your Adctv account, ensuring a smooth onboarding experience. Embark on the path to improved ROI and audience engagement by designing, launching, and analyzing dynamic advertisements within the CTV and OTT landscapes. By leveraging these platforms, you'll not only enhance your marketing strategy but also gain valuable insights into viewer behavior and preferences.
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