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What is TrueTargeting?

TrueTargeting, the audience segmentation platform offered by Infillion, empowers advertisers to reach cookieless demographics by utilizing distinctive or proprietary data sets. It features over 275 pre-defined segments that encompass interests, purchasing intentions, location visits, survey responses, and brand allegiance, while also offering tools for the formation of custom audiences. Advertisers have the ability to incorporate their existing customer information, such as CRM, CDP, email lists, loyalty programs, and point-of-sale data, to create customized segments and broaden their outreach within a span of 5 to 10 days. By harnessing XGraph for rapid scalability, TrueTargeting allows advertisers to connect with users across various devices, impacting more than 865 million individuals in the United States alone. The platform presents an array of audience types, including intent-based segments that capture recent visits indicative of in-market behavior, interest-based segments linked to visits in specific location categories over the past three to six months, predictive visit segments that estimate the likelihood of future visits within the next month, and survey-based segments that reflect category preferences derived from user responses. This multifaceted strategy not only aids advertisers in precisely targeting their desired audiences but also fosters deeper connections with potential customers. Ultimately, TrueTargeting stands out as a robust tool for those seeking to navigate the evolving landscape of digital advertising.

What is Orita?

Orita is an AI-powered customer intelligence platform built to optimize campaign performance and revenue growth. It uses custom machine learning models trained on each brand’s data to predict customer intent. These predictions enable highly accurate audience segmentation for email, SMS, and direct mail. Orita helps marketers identify which customers are most likely to engage before campaigns are sent. The platform improves click rates, deliverability, and overall return on marketing spend. One of Orita’s key strengths is rescuing revenue from customers brands had previously removed from their lists. Integration takes only minutes through secure OAuth connections. No engineering support or site changes are required to get started. Orita has zero impact on site speed and operates entirely in the background. Built-in analytics help brands measure incremental lift and ROI clearly. The platform is SOC 2 Type II compliant, ensuring data security and privacy. Overall, Orita enables brands to turn better data signals into consistently better marketing results.

Media

Media

No images available

Integrations Supported

DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision

Integrations Supported

Klaviyo

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/data/truetargeting/

Company Facts

Organization Name

Orita.ai

Date Founded

2021

Company Location

United States

Company Website

www.orita.ai/

Categories and Features

Advertising

Not specified

Categories and Features

Email Marketing

Not specified

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