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What is UTM Mind?

UTM Mind is an all-encompassing platform that leverages artificial intelligence to enhance the management and governance of UTM links, specifically designed to assist marketing teams in the efficient creation, standardization, and validation of tracking URLs for their campaigns, thus eliminating the need for cumbersome spreadsheets and error-prone manual tasks. The platform offers a user-friendly conversational AI agent that allows users to express campaign details in straightforward English, which subsequently automates the creation of UTM templates, constructs links, enforces naming conventions, and directly syncs tracking parameters with various advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Campaign Manager 360. By integrating the entire UTM management workflow, UTM Mind facilitates the establishment of standardized naming conventions and attributes, enables the bulk generation of validated links, and supports the easy distribution of those links among teams or for export to tools like Google Sheets. Furthermore, UTM Mind features a powerful rules-based validation engine that actively stops the use of incorrect or inconsistent parameters, guaranteeing that every link generated complies with predefined conventions and eliminating frequent issues like duplicate sources. This innovative approach not only boosts efficiency but also raises the accuracy of tracking for all marketing initiatives, allowing teams to trust in the systems they implement. Ultimately, UTM Mind empowers marketing professionals to concentrate on strategic planning and creative endeavors, secure in the knowledge that their tracking infrastructure is dependable and well-structured, paving the way for better campaign outcomes.

What is Grovs?

Grovs operates as a dedicated growth engine designed for both mobile and web applications, providing a comprehensive range of features including deterministic attribution, deep linking, revenue analytics, campaign performance assessment, and in-app messaging, all while prioritizing user privacy by not sharing data with any third parties. Unlike conventional mobile measurement partners such as AppsFlyer, Branch, and Adjust, Grovs utilizes only first-party deterministic attribution techniques, thereby removing reliance on fingerprinting or probabilistic methods. This platform's SDK and attribution engine are entirely open source and can be found on GitHub, fostering a culture of transparency and collaboration among developers. Moreover, Grovs ensures that all data is securely hosted within the EU, complying with Schrems II regulations, and offers a self-hosted option at no cost for users who desire full control over their data. Key features include deferred deep links, smart banners, QR codes, custom domains, extensive install/event tracking, and in-depth subscription revenue analytics with metrics such as MRR, LTV, churn, and ROAS, along with multi-touch attribution, in-app messaging, push notifications, and robust user segmentation abilities. The platform also features a clear and straightforward pricing structure at $1.99 for every 1,000 monthly active users, supplemented by a free tier supporting up to 10,000 MAUs, making advanced revenue analytics available to a wide range of subscription plans. Furthermore, Grovs keeps the total size of its iOS, Android, and Web SDKs below 400KB, which guarantees that the integration process remains smooth and efficient, benefiting developers who prioritize performance. Its commitment to user-centric design and data privacy positions Grovs as a modern solution in the realm of app growth engines.

Media

Media

No images available

Integrations Supported

Google Ads
Google Analytics
Google Campaign Manager 360
Google Sheets
Meta Ads
TikTok Ads

Integrations Supported

Google Ads
Google Analytics
Google Campaign Manager 360
Google Sheets
Meta Ads
TikTok Ads

API Availability

Has API

API Availability

Has API

Pricing Information

$15 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

UTM Mind

Company Location

United States

Company Website

www.utmmind.com

Company Facts

Organization Name

Grovs

Date Founded

2025

Company Location

Romania

Company Website

grovs.io

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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