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What is UTM.io?

UTM.io provides an exceptional solution for businesses looking to enhance and simplify their online marketing strategies. With a robust suite of tools, it empowers you to measure, track, and optimize your marketing initiatives, catering to both startups and large enterprises alike. The platform enables effortless creation and management of UTM links, ensuring precise tracking of traffic and its attribution to specific campaigns. This capability allows businesses to gain insights into which campaigns are effective in generating traffic and sales, as well as identifying those that may not perform as expected. In addition to its core features, UTM.io boasts advanced functionalities such as team collaboration, custom branding, and dynamic variables, making it easier to elevate your marketing initiatives. You can seamlessly manage your team's campaigns, share vital data with stakeholders, and effectively scale your marketing efforts. Don't allow your marketing endeavors to falter. Visit our website to schedule a demo and discover how UTM.io can transform your campaign management and drive success. By leveraging our platform, you can ensure your marketing strategies are as effective as possible, positioning your business for growth.

What is SegmentStream?

Recover potentially lost conversions caused by intelligent tracking prevention, private browsing modes, and the intricate nature of cross-device and cross-browser customer journeys through SegmentStream's AI-enhanced predictive attribution. Centralize all your marketing data within your Google BigQuery data warehouse for streamlined and automated reporting on cross-channel ROI, while ensuring that the data is deduplicated. This comprehensive enterprise solution integrates and consolidates your advertising expenditures, website and mobile app performance, CRM information, and offline conversions into a single, cohesive platform that simplifies marketing ROI reporting. You can effortlessly visualize your reports with your business intelligence tools of choice, allowing for greater analysis and understanding. By employing SegmentStream's predictive attribution, you can uncover the genuine effectiveness of your marketing efforts in a world that is increasingly moving away from cookies. This capability allows for immediate evaluation of the true incremental impact from various sources of marketing traffic, eliminating the need to wait for a conversion event, and accommodates situations where a conversion might take place across multiple browsers or devices. This approach not only keeps you well-informed but also empowers you to make timely and informed decisions based on precise data, ultimately enhancing your marketing strategy. Additionally, the insights gained can help refine future campaigns, ensuring that each marketing dollar is spent effectively.

Media

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Media

Integrations Supported

Google Analytics
AdRoll
AppsFlyer
Awin
Bitly
Criteo
Facebook Ads
Google Ads
Google Cloud BigQuery
HubSpot CRM
LinkedIn
Meta Ads
Microsoft Advertising
Pinterest
Pipedrive
RTB House
Salesforce
Snapchat
Taboola
X (Twitter)

Integrations Supported

Google Analytics
AdRoll
AppsFlyer
Awin
Bitly
Criteo
Facebook Ads
Google Ads
Google Cloud BigQuery
HubSpot CRM
LinkedIn
Meta Ads
Microsoft Advertising
Pinterest
Pipedrive
RTB House
Salesforce
Snapchat
Taboola
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

$690 per year
Free Trial Offered?
Free Version

Pricing Information

$5,000 / month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

UTM.io

Date Founded

2016

Company Location

United States

Company Website

web.utm.io

Company Facts

Organization Name

SegmentStream

Date Founded

2018

Company Location

United Kingdom

Company Website

segmentstream.com

Categories and Features

Link Management Tools

Backlink Management
Brand Control
Broken Link Discovery
Campaign Management
Channel Attribution
Competitor Analysis
Link Analytics
Partner Management
Ranking Monitoring
Retargeting
URL Shortener

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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