Umbrella vs. OpsNow

FinOpsly helps enterprises regain control of cloud, data, and AI spend—and turn it into measurable business value. As organizations scale across AWS, Azure, GCP, and modern data platforms like Snowflake, Databricks, and BigQuery, technology costs become harder to predict, explain, and control. FinOpsly addresses this challenge by connecting technology spend directly to business outcomes—and enabling teams to act on it in real time. FinOpsly unifies cloud infrastructure, data platforms, and AI workloads into a single operating model where spend is planned upfront, monitored continuously, and optimized automatically. Using explainable, policy-driven AI, the platform helps organizations reduce waste, prevent overruns, and align technology investments with business priorities—without slowing down innovation. With FinOpsly, organizations can: Understand exactly where money is going across AWS, Azure, GCP, Snowflake, Databricks, and BigQuery Plan and forecast costs earlier, before new cloud, data, or AI initiatives are deployed Automate optimization safely, using governance rules aligned to business risk and performance needs Deliver measurable financial impact quickly, often within weeks rather than quarters FinOpsly enables IT, finance, and business leaders to operate from a shared view of spend and value—bringing Value-Control™ to cloud, data, and AI investments at enterprise scale.

The CloudZero Platform is uniquely positioned as the only cloud cost management tool that combines real-time engineering activities with financial data, helping users understand how their engineering decisions affect costs. Unlike typical cloud cost management solutions that focus solely on historical spending, CloudZero is specifically designed to help users recognize variations in costs and the underlying factors that contribute to them. Analyzing total spending can often obscure the identification of cost surges. To overcome this challenge, CloudZero utilizes machine learning technology to detect spikes in specific AWS accounts or services, facilitating proactive measures and informed planning. Aimed at engineers, CloudZero allows for meticulous examination of each line item, empowering users to respond to any questions, whether they stem from anomaly notifications or financial inquiries. This granular approach guarantees that teams retain a comprehensive insight into their cloud financials, ultimately supporting better decision-making and resource allocation. By fostering a deeper understanding of cost dynamics, CloudZero enables organizations to optimize their cloud spending effectively.

Achieve complete oversight and management of your IT assets, licenses, usage, and expenditures with Setyl — the all-encompassing IT management solution. Setyl serves as a cloud-based platform for IT asset and license management (ITAM), seamlessly integrating with your current technology ecosystem through numerous ready-to-use integrations. With Setyl, you can oversee every aspect of your hardware assets, software applications, SaaS subscriptions, licenses, vendors, administrators, users, and expenditures all in one centralized location, enabling you to: 1. Optimize and expand your IT operations, including processes for onboarding and offboarding employees. 2. Detect and eradicate unnecessary IT expenses. 3. Protect against compliance and audit challenges, including standards like ISO 27001 and SOC 2, among others. The Setyl platform features an easy-to-navigate interface with a low barrier to entry, ensuring a smooth user experience that promotes teamwork across your organization. Highlighted features include: • Comprehensive asset and license registry • Management of asset lifecycle • Oversight of SaaS subscriptions, software applications, and license allocations • Streamlined workflows for employee onboarding and offboarding • Adherence to ISO 27001 and SOC 2 compliance standards • Detection of shadow IT • Vendor audits and thorough due diligence • Management and analysis of IT expenditures • Proactive and guided support for users By consolidating all these functionalities, Setyl empowers organizations to make informed IT decisions and enhance operational efficiency.

Cycloid is an Internal Developer Portal and Platform with modules around self-service and platform orchestration, project lifecycle and resource management, FinOps and GreenOps and plugins. It can be consumed through the console, in CLI or in API. Cycloid focuses on platform engineering done right. We optimize the developer experience and operational efficiency by accelerating the delivery of a portal and platform, alleviating the cognitive load on IT teams and advocating for FinOps & Green IT practices. With our Internal Developer Portal and Platform, you don’t need to start from scratch to get a fully customized solution. Platform teams design, build and run the platform enabling end-users to visualize, deploy and manage existing and new projects, interact with cutting-edge DevOps and Cloud automation without the need to become an expert, while keeping best practices in place, cloud expenses under control with a minimum carbon footprint. We are also the editor of Open Source projects such as TerraCognita, reverse Terraform, InfraMap, infra diagram and Terracost, cost estimation. We work with Global organizations, US and EU public institutions, scale ups across America, Europe and Asia. 6 of the top 10 System Integrator and Managed Services Providers are working with us as a customer and/or as a partner.

Monarch Money is a powerful personal finance platform that revolutionizes how individuals and couples manage their money by consolidating all financial accounts in one intuitive app. It connects over 13,000 financial institutions to provide real-time updates on bank balances, credit cards, loans, investments, and real estate holdings, giving users a holistic view of their net worth. The app features dynamic budgeting tools that adapt to your lifestyle, allowing for personalized budget creation and adjustment as your priorities change. Monarch also enables collaboration with partners or financial advisors at no additional cost, facilitating joint money management and goal setting. With automatic transaction categorization, subscription detection, and alerts for unusual spending, users can easily maintain control over their finances. Detailed, customizable reports and visual charts help translate complex data into actionable insights. Monarch works seamlessly across web, iOS, and Android devices, ensuring financial information is synchronized and accessible on the go. It is highly regarded for its user-friendly interface, extensive connectivity, and comprehensive financial tools, making it a top alternative to Mint, YNAB, and Rocket Money. The platform also offers features like a bill calendar, cash flow management, and goal tracking that help users stay motivated and on target. Monarch’s active user community and expert blog provide ongoing support and financial education, empowering users to improve their money habits and achieve financial wellness.

Log360 is a comprehensive security information and event management (SIEM) solution designed to address threats across on-premises, cloud, and hybrid environments. Additionally, it assists organizations in maintaining compliance with various regulations like PCI DSS, HIPAA, and GDPR. This adaptable solution can be tailored to fit specific organizational needs, ensuring the protection of sensitive information. With Log360, users have the ability to monitor and audit a wide range of activities across their Active Directory, network devices, employee workstations, file servers, databases, Microsoft 365, and various cloud services. The system effectively correlates log data from multiple sources to identify intricate attack patterns and persistent threats. It includes advanced behavioral analytics powered by machine learning, which identifies anomalies in user and entity behavior while providing associated risk scores. More than 1000 pre-defined, actionable reports present security analytics in a clear manner, facilitating informed decision-making. Moreover, log forensics can be conducted to delve deeper into the origins of security issues, enabling a thorough understanding of the challenges faced. The integrated incident management system further enhances the solution by automating remediation responses through smart workflows and seamless integration with widely used ticketing systems. This holistic approach ensures that organizations can respond to security incidents swiftly and effectively.

Cloud SQL provides a fully managed relational database service compatible with MySQL, PostgreSQL, and SQL Server, featuring extensive extensions, configuration options, and a supportive developer ecosystem. New customers can take advantage of $300 in credits, allowing them to explore the service without any initial charges until they choose to upgrade. By leveraging fully managed databases, organizations can significantly decrease their maintenance expenses. Round-the-clock assistance from the SRE team ensures that services remain reliable and secure. Data is safeguarded through encryption both during transit and when at rest, providing top-tier security measures. Additionally, private connectivity through Virtual Private Cloud, along with user-governed network access and firewall protections, contributes to enhanced safety. With compliance to standards such as SSAE 16, ISO 27001, PCI DSS, and HIPAA, you can confidently trust that your data is well-protected. Scaling your database instances is as easy as making a single API request, accommodating everything from preliminary tests to the demands of a production environment. The use of standard connection drivers combined with integrated migration tools allows for quick setup and connection to databases in mere minutes. Moreover, you can revolutionize your database management experience with AI-powered support from Gemini, which is currently in preview on Cloud SQL. This innovative feature not only boosts development efficiency but also optimizes performance while simplifying the complexities of fleet management, governance, and migration processes, ultimately transforming how you handle your database needs.

Triple Whale brings together all your metrics from various tools and conveniently places them in your hands. We streamline processes, keep you informed, and save you valuable time. By integrating eCommerce and marketing data from your preferred applications, we eliminate the need to toggle between different tabs and platforms. Every piece of data can be monitored, tested, and analyzed, providing a solid foundation for your decisions and making it easier to choose wisely. With the development of AI, we aim to minimize errors and enhance your operations across all tools. You'll quickly discern what's effective and what's not, enabling you to strategize, refine, and drive growth. Gain insights into your customers' spending behaviors and forecast your key D2C metrics with ease. You have the option to send daily, weekly, or monthly reports to your entire team, and you can either use a template or design your own metrics. Curious about how a mere 0.5% increase in your conversion rate could impact your profits? Our calculator leverages your data to provide genuine insights. You have the flexibility to customize your dashboard to suit the unique needs of you and your team, ensuring optimal functionality and usability for everyone involved. Additionally, this unified approach fosters collaboration, allowing all stakeholders to access critical data seamlessly. Moby by Triple Whale is a cutting-edge AI platform that harnesses intelligent AI agents to transform raw marketing data into powerful, actionable insights in seconds. Its suite of AI agents specializes in creative analysis, customer retention, customer acquisition, and website conversion optimization, allowing brands to identify winning patterns and automate routine reporting tasks seamlessly. The platform’s ability to analyze vast amounts of data across multiple marketing touchpoints empowers marketers to allocate budgets effectively and enhance overall campaign performance.

Jama Connect® is an innovative platform for product development that establishes Living Requirements™. It weaves together disparate activities related to testing and risk management, ensuring comprehensive compliance, mitigating potential risks, enhancing processes, and maintaining adherence to regulations. Organizations involved in developing intricate products, systems, and software can now effectively outline, synchronize, and implement their requirements. This streamlined approach significantly decreases the time and resources needed to demonstrate compliance and minimizes the need for rework. By selecting a user-friendly, adaptable solution accompanied by supportive services focused on fostering adoption, companies can confidently pave the way to their success. The platform’s design emphasizes collaboration, ensuring that all stakeholders are aligned throughout the product development lifecycle.

Zahara's cloud-based solution streamlines budget management and supplier interactions while facilitating multi-tier purchase and delivery approvals, as well as invoice reconciliation. The platform integrates flawlessly with leading accounting software like QuickBooks Online and Xero, offering growing SMEs enhanced visibility and centralized oversight of their procurement activities. Zahara is designed to regulate spending within a business by automating the entire purchasing process, from the initial request through to vendor purchase order issuance. Additionally, it manages the receipt of deliveries and ensures that vendor invoices are accurately matched and processed before being forwarded to the finance department. With Zahara, organizations can achieve greater control over their expenditures while significantly accelerating their processing times, ultimately leading to more efficient operations. This comprehensive approach to purchase management not only simplifies the workflow but also empowers teams to make informed financial decisions.