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What is Una?

Una Software is an advanced platform focused on revenue intelligence and strategic planning, designed to aggregate data, improve customer experiences, and enhance revenue operations (RevOps) through a range of AI-powered tools. Specifically created for go-to-market (GTM) teams, it serves as a centralized hub for data management and analysis, featuring connectors that allow for smooth data integration, a benchmarker for assessing performance and funnel metrics, and a Forecaster that aids in predicting revenue trends. By utilizing journey diagnostics, Una provides visibility into the customer lifecycle, enabling teams to collaboratively pinpoint and resolve any issues that may arise. Additionally, it facilitates the synchronization of schedules among different departments, effectively monitors actions, and delivers critical insights into customer health metrics, such as customer lifetime value and acquisition costs. The platform's architecture ensures that key insights are converted into actionable tasks, promoting team alignment for continuous improvement and informed strategic decisions, which ultimately leads to enhanced organizational success. Moreover, Una Software's dedication to fostering a culture of data-driven decision-making underscores its role as a pivotal tool in driving sustainable growth.

What is Mperativ?

Mperativ distinguishes itself as the pioneering strategic platform that integrates marketing with sales, customer success, and finance, concentrating on the relationships that connect marketing activities to revenue outcomes. Numerous marketers tend to grapple with effectively conveying the effects of their campaigns, despite dedicating significant resources to customized analytics. By realigning marketing metrics to prioritize revenue generation, Mperativ empowers its users to uncover compelling data narratives and track trends across the entire customer journey, bolstered by beautifully crafted interactive visualizations that showcase marketing success within a revenue-centric framework. Serving as a serverless data warehouse, Mperativ streamlines the extraction of valuable marketing insights, eliminating obstacles that typically hinder comprehension. With Mperativ, users can effortlessly link their marketing strategies to concrete revenue results, offering a more transparent perspective on performance and accountability. This groundbreaking approach not only clarifies insights but also promotes a collaborative environment among teams, ensuring that everyone is working toward common financial objectives. Ultimately, Mperativ’s unique capabilities can transform how organizations perceive the role of marketing in driving business success.

Media

Media

Integrations Supported

Adobe Marketo Engage
Gainsight
HubSpot CRM
HubSpot Customer Platform
Microsoft Excel
NetSuite
QuickBooks Online
Salesforce

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Una

Company Location

United States

Company Website

www.una.ai/

Company Facts

Organization Name

Mperativ

Date Founded

2021

Company Location

United States

Company Website

www.mperativ.io

Categories and Features

Categories and Features

Marketing

Not specified

Revenue Intelligence

Not specified

Revenue Operations

Not specified

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