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What is Union Metrics?

Marketing teams can optimize their social intelligence by merging creative flair with precise analytics. While you bring enthusiasm and innovation to the table, we provide the vital statistics. Union Metrics offers the social marketing insights needed to engage your audience and enhance business expansion. By supplying key analytics, Union Metrics empowers every marketing team to create a robust social strategy and manage their day-to-day social media tasks with efficiency. You can assess and improve your social media influence to expand your reach more effectively. Real-time insights into brand and industry conversations allow you to identify key content and influential individuals. Additionally, monitoring your social campaigns can amplify their success while generating visually compelling reports for stakeholders. To maintain a competitive edge, evaluate your competitors' social media activities and track their share of voice. Use advanced queries and historical data to uncover target audiences, recognize pertinent content, and devise powerful campaigns. This all-encompassing strategy guarantees that your marketing efforts are well-informed and yield significant results, thus laying a solid foundation for enduring growth and success in the digital landscape. Ultimately, the fusion of creativity and data-driven insights can revolutionize how marketing teams connect with their audiences.

What is Blinkfire Analytics?

Blinkfire Analytics stands out as a cutting-edge platform that offers real-time evaluation of media value utilizing computer vision, which empowers brands and rights holders to deepen their connections with fans and sponsors. Rather than merely tracking traditional metrics such as likes and followers, users can analyze the actual engagement levels of their social media content. By keeping an eye on the amplification, applause, and conversion rates of posts over customized time periods, one can obtain richer insights into audience interaction. The BrandSpotterâ„¢ feature enables users to appraise the value of individual image or video posts by employing advanced brand detection technology that recognizes brands and scenes across various platforms including Twitter, Facebook, Instagram, and YouTube. This capability allows for immediate assessment of the value of a brand's social inventory, which in turn aids in securing new sponsorship opportunities and offering existing sponsors precise ROI reports on prior engagements. Brands and rights holders can leverage this extensive data to reshape their strategies when negotiating sponsorship deals. Instead of depending on a research firm for digital and social inventory assessments, users can conveniently produce a comprehensive report with just a click, highlighting the worth of their social inventory for any desired timeframe. This not only simplifies the valuation process but also equips clients with critical insights to drive strategic decisions regarding their marketing initiatives. As a result, organizations can stay competitive and responsive in an ever-evolving digital landscape.

Media

Media

Integrations Supported

Facebook
Instagram
X (Twitter)
Domo
Google Data Studio
Kleene
LINE
LinkedIn
Microsoft Power BI
Qlik Cloud Analytics
Tableau
TikTok
Twitch
WeChat
YouTube

Integrations Supported

Facebook
Instagram
X (Twitter)
Domo
Google Data Studio
Kleene
LINE
LinkedIn
Microsoft Power BI
Qlik Cloud Analytics
Tableau
TikTok
Twitch
WeChat
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

$49 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Union Metrics

Date Founded

2008

Company Location

United States

Company Website

unionmetrics.com

Company Facts

Organization Name

Blinkfire

Company Location

United States

Company Website

www.blinkfire.com/landing

Categories and Features

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Categories and Features

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

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