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What is Union Metrics?

Marketing teams can optimize their social intelligence by merging creative flair with precise analytics. While you bring enthusiasm and innovation to the table, we provide the vital statistics. Union Metrics offers the social marketing insights needed to engage your audience and enhance business expansion. By supplying key analytics, Union Metrics empowers every marketing team to create a robust social strategy and manage their day-to-day social media tasks with efficiency. You can assess and improve your social media influence to expand your reach more effectively. Real-time insights into brand and industry conversations allow you to identify key content and influential individuals. Additionally, monitoring your social campaigns can amplify their success while generating visually compelling reports for stakeholders. To maintain a competitive edge, evaluate your competitors' social media activities and track their share of voice. Use advanced queries and historical data to uncover target audiences, recognize pertinent content, and devise powerful campaigns. This all-encompassing strategy guarantees that your marketing efforts are well-informed and yield significant results, thus laying a solid foundation for enduring growth and success in the digital landscape. Ultimately, the fusion of creativity and data-driven insights can revolutionize how marketing teams connect with their audiences.

What is SparkToro?

Quickly discover the content your audience consumes, whether it's articles or videos. Eliminate the hassle of lengthy research processes and costly surveys. SparkToro enables you to pinpoint the key influencers and underrated resources that resonate with your customers, allowing you to connect with them effectively. By analyzing vast numbers of social media and web profiles, SparkToro gathers insights about any online demographic. This empowers you to tailor your marketing strategies to meet your audience where they are most engaged.

Media

Media

Integrations Supported

Facebook
Instagram
X (Twitter)

Integrations Supported

Facebook
Instagram
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

$49 per month
Free Trial Offered?
Free Version

Pricing Information

$50 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Union Metrics

Date Founded

2008

Company Location

United States

Company Website

unionmetrics.com

Company Facts

Organization Name

SparkToro

Date Founded

2018

Company Location

United States

Company Website

sparktoro.com

Categories and Features

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

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