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What is Unity Ads?

Unity Ads is a robust platform tailored to empower mobile app developers in maximizing their revenue opportunities and user acquisition via diverse advertising strategies and engaging ad formats. It encompasses a wide range of solutions, including campaigns focused on Return on Ad Spend (ROAS), event-driven marketing, and creative testing, all designed to draw in high-quality users while emphasizing retention and value optimization. With various monetization avenues like rewarded video ads, interstitials, and banner ads, alongside features such as real-time bidding and access to premium demand sources, it delivers comprehensive analytics to enhance ad performance. The platform simplifies campaign management and reporting processes, enabling seamless integration through a single SDK, which is a significant advantage for developers. By utilizing Unity Ads, developers can tap into extensive audiences while ensuring a lucrative advertising return. Whether they generate revenue through advertising, in-app purchases, or a mix of both, the ROAS campaigns provided by Unity Ads play a crucial role in attracting high-caliber users to applications. Additionally, through the optimization of retention strategies, developers can effectively target users who are most likely to download and engage with their apps, ultimately improving the app's overall value proposition throughout its lifespan. This multifaceted approach makes Unity Ads an indispensable asset for developers looking to enhance and complement their monetization strategies while building a loyal user base.

What is Playwire?

The landscape of digital advertising is both complex and demanding, primarily due to the swift advancements in advertising technologies along with the increasing expectations from clients. This intricate environment can create significant challenges for publishers, who are tasked with the dual responsibility of effective ad management and providing high-quality content for their audiences. Thankfully, our all-encompassing monetization platform, RAMP®, offers publishers a reliable support system. Playwire’s integrated solution covers the full spectrum of the advertising ecosystem, guaranteeing that publisher revenues are maximized while yield operations, direct sales, and creative teams diligently work in their favor. Imagine managing video, display, and data advertising through a unified channel; Playwire transforms this vision into a reality. With just a simple addition of a code snippet, you can effortlessly monetize your website across different devices and operating systems. Our platform allows multiple ad exchanges to compete for your available inventory at the same time, resulting in faster ad load times, improved CPMs, and better fill rates. Furthermore, you can easily host, encode, manage, and publish your video content while taking advantage of powerful analytics that help inform your strategic decisions. Ultimately, Playwire alleviates the complexities associated with digital advertising, enabling you to prioritize what matters most—captivating your audience and expanding your business reach. As a result, you can navigate this fast-paced environment with confidence and clarity.

Media

Media

Integrations Supported

Admiral
Mediavine
Raptive

Integrations Supported

Admiral
Mediavine
Raptive

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Unity

Date Founded

2004

Company Location

United States

Company Website

unity.com/products/unity-ads

Company Facts

Organization Name

Playwire

Date Founded

2007

Company Location

United States

Company Website

www.playwire.com

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Revenue Intelligence

Actionable Insights
Alerts / Notifications
CRM Interactions
Call Scoring
Conversation Intelligence
Dashboard
Email/Message Interactions
Market Intelligence
Phone Call Interactions
Pipeline Visibility
Sales Coaching
Video Call Interactions

Video

Analytics
Brand Overlay
Bulk Uploading
Closed Captions
Mobile Screen Support
Privacy Options
Social Sharing
Video Looping
Video Streaming

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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