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What is Unmetric?

Elevate your social media strategy by understanding what works effectively and what does not. Unmetric serves as a specialized platform for social media benchmarking, allowing your team to make informed decisions by analyzing and comparing your social performance. By analyzing which strategies are successful and which are ineffective, you can enhance your approach to social media. Move away from tedious manual reporting; easily monitor your social KPIs and save precious time in the process. Discover innovative concepts, validate ideas, and pinpoint new avenues for your brand’s content. Furthermore, by studying your competitors, you can glean insights from their successes, creative endeavors, and failures, enabling you to further refine your strategy. Ultimately, harnessing these insights will not only empower your brand but also ensure you stay ahead in the dynamic world of social media. As a result, you will be better equipped to adapt and thrive in an increasingly competitive environment.

What is Social DNA?

Social DNA is an innovative frame-by-frame analyzer for TikTok hooks, tailored specifically for social media agencies and professionals. Unlike traditional analytics platforms that simply report metrics like views and engagement, Social DNA offers a deeper understanding by uncovering the reasons behind these statistics and providing practical insights for enhancing future strategies. Our cutting-edge platform evaluates 7-8 frames from the critical initial 3-6 seconds of TikTok videos, calculating a hook effectiveness score from 0 to 10 and categorizing different hook types such as Question Hook, Pattern Break, and Problem Reveal while analyzing attention mechanics that include motion dynamics, text strategies, emotional triggers, and visual contrasts. In under an hour, we generate three comprehensive white-label reports for our users: The Performance Intelligence Report highlights the Social DNA score (on a scale of 0-100), benchmarks metrics against data from 2025, identifies elements that contribute to virality, and performs a pattern analysis. The Strategy Blueprint acts as an extensive hook playbook detailing which hooks work best and the rationale behind their effectiveness, along with a 30-day content roadmap, an optimal posting strategy, and a framework for A/B testing. Finally, the Content Execution Guide presents seven ready-to-film video concepts, complete with scripts, shot lists, and detailed frame-by-frame breakdowns, thus empowering creators to streamline their content creation process. Collectively, these resources not only enhance TikTok strategies but also significantly boost user engagement and success on the platform.

Media

Media

No images available

Integrations Supported

Desktop.com
Facebook
Instagram
TikTok
X (Twitter)
YouTube

Integrations Supported

Desktop.com
Facebook
Instagram
TikTok
X (Twitter)
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

£49.99 one-time payment
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Brandwatch

Date Founded

2007

Company Location

United Kingdom

Company Website

unmetric.com/analyze/

Company Facts

Organization Name

Social DNA

Date Founded

2025

Company Location

United Kingdom

Company Website

www.social-dna.co.uk

Categories and Features

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Categories and Features

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

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