TrackAd Reviews & Ratings

TrackAd

5.0 out of 5 stars

Ratings and Reviews 0 Ratings

Total 0 out of 5 stars
ease 0 out of 5 stars
features 0 out of 5 stars
design 0 out of 5 stars
support 0 out of 5 stars

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Ratings and Reviews 3 Ratings

Total 5 out of 5 stars
ease 4.5 out of 5 stars
features 4.5 out of 5 stars
design 5 out of 5 stars
support 4.5 out of 5 stars

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What is Uplifter?

Making campaign tracking simpler is now an achievable goal. With Uplifter, generating UTMs, CIDs, short links, and QR codes becomes an effortless task you can trust. Instant notifications, detailed reports, and insightful data are available at your fingertips, allowing you to concentrate on analyzing your campaigns instead of dealing with cumbersome setups. A single mistake in data entry can lead to lost traffic, jeopardizing your tracking accuracy and marketing insights, which may affect your competitive position. Rather than depending on spreadsheets and uncertainty for your upcoming campaigns, you can create dependable UTM codes specifically designed for your unique taxonomy. Additionally, you can efficiently transfer precise and comprehensive campaign information to platforms like Google Analytics or Adobe Analytics, with features that automatically identify, highlight, and rectify any errors. Ensuring that each dollar of your budget is used to its fullest potential is crucial for achieving optimal results and overall success. By refining these processes, you not only boost your marketing strategy but also pave the way for improved outcomes. This approach ultimately empowers you to make informed decisions that elevate your campaigns to new heights.

What is TrackAd?

Deciding how to split a digital acquisition budget across paid channels is one of the toughest calls marketing teams face. TrackAd was built to remove the guesswork from that decision. The platform takes a hybrid measurement approach that adjusts to your market conditions, the data you have available, and the most recent modeling standards. Three methodologies work together: granular touchpoint analysis reveals how users actually move toward purchase; Marketing Mix Modeling processes 24 months of history to pinpoint the moment each channel's returns begin to flatten; and lift measurement quantifies what upper-funnel awareness campaigns genuinely add to bottom-line revenue. Sitting on top of this measurement layer, NOA — TrackAd's prescriptive intelligence — turns what would normally require a full day of expert analysis into instant, ready-to-apply budget recommendations. The typical outcome for clients: roughly one-fifth of ad spend redirected toward channels that produce incremental sales. More than 150 advertisers across Europe, from large retailers to pure-play e-commerce companies, rely on TrackAd to steer their acquisition investments.

Media

Media

Integrations Supported

Adobe Analytics
Google Analytics

Integrations Supported

Adobe Analytics
Google Analytics
AT Internet
Connexity
Eulerian
Google Ad Manager
Google Ads
Google Sheets
Instagram
Kelkoo Group
MixCommander
Pinterest
RTB House
Rakuten LinkShare
Salesforce
Slack
Snapchat
Telegram
Tripadvisor
trivago

API Availability

API Availability

Has API

Pricing Information

£200/month
Free Version

Pricing Information

1500€/month
Basic

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Uplifter

Company Location

United Kingdom

Company Website

upl.inc/

Company Facts

Organization Name

TrackAd

Date Founded

2015

Company Location

France

Company Website

www.trackad.ai/

Categories and Features

Marketing Analytics

Not specified

Categories and Features

Campaign Management

Channel Management
Lead Management
Multi-Campaign

Marketing Analytics

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

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