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What is Uplup?
Uplup is an AI-powered quiz builder that helps marketing teams, educators, agencies, and growing businesses turn passive web traffic into qualified leads. Build lead-magnet quizzes, product recommendation quizzes, personality assessments, training assessments, and onboarding flows in minutes. A multi-page form builder is included for contact forms, registration, and surveys.
Built for business outcomes:
- AI generation that builds an entire quiz from a topic or product description in seconds, removing the blank-page problem from interactive content creation
- Scored personality and product-recommendation quizzes that segment leads automatically as they answer, so your sales team gets pre-qualified prospects
- 250+ ready-to-use quiz templates across lead generation, customer feedback, education, HR, and engagement
- Lead capture with full custom branding so every quiz looks like part of your site
- Real-time analytics with drop-off tracking and geographic insights to optimize conversion at every step of the funnel
- 40+ CRM and email integrations including HubSpot, Salesforce, Mailchimp, ActiveCampaign, and dozens more
- Native Zapier, n8n, and webhook support for automation across your full stack
- Stripe payment collection for paid quizzes, certifications, or gated content
- Embed on any website, share via link, or distribute through a QR code
- Multi-page conditional logic that adapts to each respondent for higher completion rates
- Quiz timer, leaderboards, and winner certificates for engagement-driven campaigns
- Team workspaces, SSO login, and bulk file downloads for larger organizations
- White-label branding to match every quiz to your company identity
From a quick lead magnet to a full personality-based product recommendation funnel, Uplup gives marketing teams the interactive content stack to capture leads, qualify prospects, gather feedback, and drive measurable engagement at scale.
What is FormsAI?
FormsAI is a web-based platform tailored for teams to design a variety of forms such as surveys, quizzes, and booking pages. Its distinctive feature is the presentation of questions one at a time, and it boasts 25 different question formats, customizable themes, branching logic, embedded components, QR code generation, and tools for analyzing responses. Users can leverage Filo, an AI assistant, to easily formulate questions, configure branching logic, and choose themes based on straightforward text prompts. Furthermore, FormsAI facilitates the collection of payments, bookings, signatures, and NPS feedback while seamlessly integrating with Google Sheets, email providers, webhooks, and many other apps. The platform enhances user experience by providing analysis results through concise summaries and visual representations, ensuring ease of use. The free plan permits management of up to three active forms with a cap of 100 responses each month, while the Pro subscription, available at $12 per month when paid annually, unlocks additional features, including custom domains, integrated applications, webhooks, and API access for enhanced capabilities. Users appreciate this diverse array of functionalities, making FormsAI a valuable resource for various organizational requirements. Overall, its flexibility caters to the specific needs of different teams and projects, enhancing operational efficiency.
Integrations Supported
Brevo
Campaign Monitor
Discord
Flodesk
GetResponse
Google Analytics
Google Tag Manager
Iterable
Kit
Mailchimp
API Availability
Has API
API Availability
Has API
Pricing Information
Free; Pro from $19 per month
Free: $0, 10 responses a month, unlimited quizzes and forms, one AI quiz generation to start. Pro: $19 per month or $190 per year, 1,000 responses a month, no Uplup branding, unlimited AI generation, lead alerts, CSV export, 23 native integrations, REST API. Business: $49 per month or $490 per year, 10,000 responses a month, 5 team members, unlimited workspaces, webhooks, priority support. Quiz Pass: $9 one time per quiz, no subscription needed.
Free Version
Pricing Information
$0/month
The free plan includes 3 active forms and 100 responses per month. Pro costs $12/month, billed yearly, and includes unlimited forms and responses subject to a fair-use policy, a custom domain, teammates, connected apps, webhooks, and API access.
Free Version
Supported Platforms
SaaS
Supported Platforms
SaaS
Mac
Customer Service / Support
Web-Based Support
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
Training Options
Documentation Hub
Company Facts
Organization Name
Uplup
Date Founded
2023
Company Location
Chicago, IL, United States
Company Website
uplup.com
Company Facts
Organization Name
Shaheer Malik
Date Founded
2025
Company Location
United Arab Emirates
Company Website
formsai.dev
Categories and Features
Online Quiz Makers
Not specified
Categories and Features
Online Form Builders
Not specified
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Popular Alternatives
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