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What is Userbird?

Userbird is a modern, all-in-one web analytics platform that serves as a privacy-first alternative to Google Analytics, helping businesses transform visitor data into actionable insights that drive conversion growth. The platform features real-time visitor tracking, detailed heatmaps, and advanced revenue tracking capabilities, allowing teams to visualize user behavior—including clicks, scrolls, and mouse movements—and optimize website performance effectively. Userbird automatically tracks every customer touchpoint, such as outbound links, form submissions, and file downloads, without any manual configuration, ensuring comprehensive coverage of user interactions. Its revenue tracking functionality connects sales data with user behavior, supporting multi-currency setups and enabling the measurement of custom conversion goals to better understand revenue drivers. Userbird’s privacy-first design eliminates cookies and IP address collection through innovative session anonymization, making cookie consent banners unnecessary and ensuring full GDPR compliance with data encrypted and hosted in the EU. Built for high performance, Userbird processes millions of events instantly using a scalable cloud infrastructure hosted on Cloudflare and Google BigQuery, providing lightning-fast analytics without affecting website speed. The platform includes advanced features such as UTM tag tracking, event tracking, scroll depth, and form tracking to deliver a comprehensive understanding of user engagement. Userbird also promises long-term data retention to help businesses analyze seasonal and yearly trends. With expert support available, businesses get assistance whenever needed to maximize their analytics success. Currently in free beta, Userbird invites companies to join and leverage powerful analytics tools to significantly improve conversion rates.

What is Betterlytics?

Betterlytics is a cutting-edge, privacy-first web analytics platform that empowers modern teams to gain real-time, in-depth insights into website traffic while safeguarding user privacy and maintaining fast site performance. Its cookie-free design and full GDPR compliance mean there’s no need for consent banners, enhancing user experience and simplifying legal compliance. The platform tracks essential metrics like page views, visitor behavior, bounce rates, custom events, and conversions through an elegantly designed, intuitive dashboard. With an ultra-lightweight tracking script of less than 1KB, Betterlytics minimizes any impact on page load speed, which is crucial for SEO and user retention. Ideal for startups, SaaS companies, and developers, it supports unlimited websites, custom goal definitions, and seamless team collaboration features to optimize workflow. Betterlytics offers flexible deployment options: a managed cloud service for convenience or self-hosted installations for full data sovereignty. Its developer-friendly API allows for advanced event tracking, powerful filtering, and easy integration into existing systems. The platform’s privacy-first approach assures compliance and security without compromising functionality. Betterlytics enables teams to make fast, informed, and data-driven decisions with confidence. Overall, it strikes the perfect balance between performance, privacy, and actionable insights.

Media

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Media

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Integrations Supported

Integrations Supported

Angular
Gatsby
Google Tag Manager
Laravel
Nuxt
React
Shopify
Svelte
Vue.js
Webflow
WordPress

API Availability

API Availability

Pricing Information

$9/month
Free Version

Pricing Information

$6/month
$6 per month for 10,000 events
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac
Linux

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Userbird

Date Founded

2024

Company Location

United Kingdom

Company Website

userbird.com

Company Facts

Organization Name

Betterlytics

Date Founded

2025

Company Location

Denmark

Company Website

betterlytics.io

Categories and Features

Heatmap

Not specified

Web Analytics

Not specified

Categories and Features

Web Analytics

Not specified

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