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What is Utlista?

Utlista is a dedicated online platform tailored for Amazon sellers aiming to craft product listings across different European marketplaces. It facilitates the uploading of existing product sheets, allowing sellers to choose from a wide array of Amazon marketplaces such as Germany, France, Italy, Spain, the Netherlands, Poland, and Sweden. Rather than providing a simple word-for-word translation, Utlista produces localized versions of key listing elements, including product titles, bullet points, descriptions, and backend search terms. Users can evaluate the generated content, making choices about which fields to keep or discard while ensuring that they adhere to field and byte limits. They also have the option to download marketplace-specific files that are formatted for seamless uploading to Amazon Seller Central. It is crucial to understand that Utlista does not connect to a seller’s Amazon account in any way. For those with smaller inventories, a complimentary plan is available for up to 10 products, while sellers with larger inventories or those needing access to additional marketplaces can select from various subscription options. This service proves to be especially advantageous for sellers who want to develop customized listings for numerous supported Amazon stores throughout Europe, significantly broadening their market presence and potential sales opportunities. Furthermore, by optimizing their product listings for local audiences, sellers can enhance their visibility and attract more customers.

What is SellerUtility?

SellerUtility is a comprehensive operations platform tailored for Amazon and Walmart sellers, integrating multiple functionalities like accounting, repricing, inventory management, shipment processing, sourcing, purchasing, and advertising all within one account. Users can produce profit reports that classify settlements into estimated, actual, or settled categories while also providing a consolidated view of marketplace performance alongside cost, fee, margin, ROI, and TACoS metrics for each SKU. The repricing feature includes strategic templates, as well as minimum and maximum price limits, with routing options based on stock age, sales velocity, and Buy Box ownership, but it does not support automatic price adjustments. Inventory management tools offer insights into Buy Box ownership and available stock days, aid in reordering strategies, and manage shipments for both Amazon FBA and Walmart WFS. The sourcing functionality allows users to compare supplier files from both marketplaces, while the purchasing component takes care of purchase orders, landed costs, and essential customs paperwork. Advertising analytics cover Amazon PPC and Search Query Performance metrics, although users are unable to modify bids and budgets directly. Furthermore, a free Chrome extension provides users with visibility into fees, profits, ROI, and listings on product pages across the marketplaces. It’s crucial to understand that SellerUtility functions autonomously and is not affiliated with the official operations of Amazon or Walmart. In essence, this software is designed to streamline and elevate the selling experience across various platforms, making it an invaluable tool for online sellers looking to optimize their operations.

Media

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Media

Integrations Supported

Integrations Supported

Amazon
Amazon Ads
Google Sheets
Walmart

API Availability

API Availability

Pricing Information

€39/month
Free forever: up to 10 products and one marketplace per run, with no card or time limit. Starter is €39/month or €384/year for up to 100 products and seven marketplaces per run. Catalogue is €99/month or €984/year for up to 500 products and seven marketplaces per run. Paid plans renew until cancelled; prices include VAT where applicable.
Free Version

Pricing Information

$14.99/month
Extension: $14.99/month for the first 12 months for the first 100 customers, then $19/month. Reseller: $29/month for one channel, then $39/month. Reseller Combo: $49/month for two channels, then $69/month. Annual billing saves 10%. Optional Repricer: +$19/month for one channel or +$29/month for both. Prices are USD before tax. Paid plans include a 14-day free trial.
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Laddro Digital UG (haftungsbeschraenkt)

Date Founded

2026

Company Location

Germany

Company Website

www.utlista.com

Company Facts

Organization Name

Quite Fair LLC

Date Founded

2021

Company Location

United States

Company Website

www.sellerutility.com

Categories and Features

Amazon Seller Tools

Not specified

Categories and Features

Amazon Seller Tools

Analytics / Reporting
Campaign Management
Inventory Management
PPC Ads Management
Price Optimization
Sales Tracking / Analysis
Shipping Management

Popular Alternatives

No Alternatives

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