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What is VWO Testing?

Constantly Testing, Constantly Converting. Effortlessly design and execute tests aimed at boosting sales, minimizing cart abandonment, or crafting digital experiences that yield conversions without needing IT support. You have the freedom to shape your experiences precisely as you envision them without any coding. For over a decade, VWO Editor has been a reliable tool for countless conversion rate optimization specialists and growth strategists, enabling them to create and test experiences for millions of users. You can swiftly alter headlines, calls-to-action, and images on any webpage. Modify existing pages or develop multiple iterations of the same page with ease. Additionally, you have the capability to make stylistic adjustments, such as altering the background color, font styles, or borders. With drag-and-drop features, you can rearrange elements to prioritize forms or offers at the top of the page. The unlimited undo option allows for easy correction of any errors. Furthermore, you gain access to an extensive library of widgets designed for testing purposes, enhancing your capability to optimize user engagement effectively. With these tools at your disposal, transforming your digital presence becomes an intuitive and streamlined process.

What is Flagsmith?

Flagsmith helps product and engineering teams launch new features safely — and roll them back instantly if something goes wrong — without waiting on a full deployment cycle. It's an open-source feature management platform available as a hosted service, a private cloud deployment, or a fully on-premise install. Software Development Businesses use Flagsmith to: Control feature releases with gradual rollouts and immediate rollback Adjust settings and configuration live, cutting down on engineering deployment cycles Test new ideas with A/B and multivariate experiments targeted at specific customer segments Gather early feedback through structured beta programs before a full launch Keep multiple teams and projects organized with role-based permissions Plug into existing business tools through built-in integrations Automate flag management with an AI-ready CLI and MCP support Whether you're a startup shipping fast or an enterprise managing complex rollouts, Flagsmith gives your team the control to release with confidence.

Media

Media

Integrations Supported

Heap
Mixpanel
RudderStack
BigCommerce
Constant Contact Lead Gen & CRM
Demandbase
GetResponse
Joomla!
Magento
comScore

Integrations Supported

Heap
Mixpanel
RudderStack
Adobe Analytics
Amplitude
ClickHouse
Datadog
GitHub
Jira
Kubernetes
New Relic
Prometheus
SaaS UI

API Availability

API Availability

Has API

Pricing Information

$199 per month
Free Trial Offered?

Pricing Information

$45/month
Up to 50,000 Requests Per Month*
1 Team Member
Unlimited Feature Flags
Unlimited Environments
Unlimited Identities and Segments
API Access
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
On-Prem
Linux

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Wingify

Date Founded

2009

Company Location

India

Company Website

vwo.com/testing/

Company Facts

Organization Name

Flagsmith

Date Founded

2018

Company Location

United Kingdom

Company Website

www.flagsmith.com

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Feature Management

Not specified

Go-To-Market

Not specified

Personalization

Not specified

Categories and Features

AB Testing

Flagsmith serves as your experimentation's bucketing solution while keeping your analytics infrastructure intact. With the ability to create multivariate flags and assign variants based on percentage distributions, Flagsmith ensures that traffic is allocated in a predictable manner. Each user is consistently assigned the same variant during evaluations until you decide to adjust the weights. You can use segments to limit tests to specific user groups, such as certain plan tiers, geographic locations, or beta testing groups. This same feature can also facilitate beta programs to gather initial user feedback. Importantly, Flagsmith does not track events or determine statistical significance. Instead, simply relay the variant name to your existing analytics platform. Flagsmith seamlessly integrates with tools like Amplitude, Mixpanel, Segment, Heap, and Rudderstack, or you can route data to your custom pipeline via webhooks. This approach allows you to maintain a single source of truth for your metrics. Whether you utilize our cloud solution, your private cloud, or an on-premise setup, Flagsmith operates consistently across all environments.

Audience Targeting
Campaign Segmentation
Landing Pages / Web Forms
Multivariate Testing
Split Testing

Configuration Management

Access Control / Permissions

Continuous Delivery

Continuous Deployment
Continuous Integration
Feature Toggles / Feature Flags

DevOps

Dashboard
Release Management

Feature Management

Implement a feature flag to encapsulate a new functionality, push the code live, and determine the visibility later. This flag can maintain varying states across different environments, allowing for behavior adjustments in production without the need for redeployment. The targeting options encompass boolean flags, multivariate flags, remote configuration settings, user identities with attributes, segments formed by rules based on those attributes, and percentage-based rollouts for canary deployments. For flag evaluation, Flagsmith provides server-side SDKs that can operate in a local evaluation mode, resolving flags internally without requiring network calls for each check. The Edge API delivers client and mobile SDK support from the closest geographical location. Additionally, offline mode is available for environments lacking outbound connectivity. There are over 15 open-source SDKs available, including options for TypeScript, Python, Java, C#, Go, Ruby, PHP, Swift, Kotlin, and Flutter. Governance capabilities feature audit trails, role-based access management, change requests with approval workflows, scheduled updates, SAML SSO integration, and SCIM provisioning. Automation can be achieved through the REST API, Terraform, and more.

A/B Testing
Feature Alerts
Feature Flag / Toggle
Feature Rollout Management
Kill Switch
Multivariate Testing
Product Experimentation
Whitelist Creation

Release Management

Not specified

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