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What is VWO Testing?

Constantly Testing, Constantly Converting. Effortlessly design and execute tests aimed at boosting sales, minimizing cart abandonment, or crafting digital experiences that yield conversions without needing IT support. You have the freedom to shape your experiences precisely as you envision them without any coding. For over a decade, VWO Editor has been a reliable tool for countless conversion rate optimization specialists and growth strategists, enabling them to create and test experiences for millions of users. You can swiftly alter headlines, calls-to-action, and images on any webpage. Modify existing pages or develop multiple iterations of the same page with ease. Additionally, you have the capability to make stylistic adjustments, such as altering the background color, font styles, or borders. With drag-and-drop features, you can rearrange elements to prioritize forms or offers at the top of the page. The unlimited undo option allows for easy correction of any errors. Furthermore, you gain access to an extensive library of widgets designed for testing purposes, enhancing your capability to optimize user engagement effectively. With these tools at your disposal, transforming your digital presence becomes an intuitive and streamlined process.

What is Oracle Maxymiser?

Boosting customer satisfaction and enhancing return on investment are crucial goals, and Oracle Maxymiser equips both B2B and B2C marketers with the tools needed to create optimized customer journeys across websites and mobile applications through methods such as testing, personalization, recommendations, and data analytics. Easily identify effective strategies and high-conversion elements with the platform's intuitive visual editor, which facilitates collaboration between both technical and non-technical team members by allowing them to switch between visual edits and coding, simplifying the process for A/B tests or complex multipage funnel tests. By merging audience data from a variety of marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can achieve a well-rounded understanding of the customer experience. Launch A/B and multivariate testing while segmenting traffic to assess various iterations as customers progress through the sales funnel. Furthermore, the Heatmaps powered by Oracle Infinity reveal new testing opportunities and provide deeper insights into the digital customer experience, significantly enhancing the overall marketing strategy for those aiming to improve performance. Through these advanced tools, businesses can not only optimize their strategies but also maintain a competitive edge in the market. With the right approach, they can adapt to changing consumer behaviors and preferences effectively.

Media

Media

Integrations Supported

Contentsquare
Demandbase
Google Analytics
Heap
Adobe Analytics
BigCommerce
CallTrackingMetrics
Constant Contact Lead Gen & CRM
Decibel
Drupal
Flows
GetResponse
IBM Cognos Analytics
Joomla!
Kissmetrics
Magento
Oracle Infinity
Oracle Marketing
comScore

Integrations Supported

Contentsquare
Demandbase
Google Analytics
Heap
Adobe Analytics
BigCommerce
CallTrackingMetrics
Constant Contact Lead Gen & CRM
Decibel
Drupal
Flows
GetResponse
IBM Cognos Analytics
Joomla!
Kissmetrics
Magento
Oracle Infinity
Oracle Marketing
comScore

API Availability

Has API

API Availability

Has API

Pricing Information

$199 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Wingify

Date Founded

2009

Company Location

India

Company Website

vwo.com/testing/

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/marketingcloud/products/testing-and-optimization/

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Feature Management

A/B Testing
Entitlement Management
Feature Alerts
Feature Flag / Toggle
Feature Rollout Management
KPI Monitoring
Kill Switch
Multivariate Testing
Product Experimentation
Whitelist Creation

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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