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What is Vectaury?

Vectaury utilizes geolocation data to significantly improve the marketing efforts of retailers, whether at single locations or throughout their entire chains. With an array of decision support tools available, businesses can effectively roll out strategic marketing, communication, and network management initiatives. By delving into aspects such as the catchment area, customer demographics, and competitive dynamics, retailers can uncover invaluable insights regarding their point of sale. This analysis enables the evaluation of how both digital and traditional advertising campaigns impact in-store traffic, facilitating a more effective optimization of the media mix. Furthermore, the platform features a specialized decision support tool aimed at increasing the success rate of establishing new retail sites, promoting a well-planned approach to growth. Through the application of these insights, companies are equipped to make data-driven decisions that not only enhance their current operations but also open doors for future expansion possibilities. Moreover, the continual refinement of strategies based on real-time data ensures that retailers stay competitive in an ever-evolving market landscape.

What is Upp?

Digital marketers utilize Upp's ever-evolving AI solution to effortlessly oversee, enhance, and broaden their Google Shopping campaigns through a mix of product and market performance analytics. The intricacies of navigating Google Shopping can often appear daunting, particularly when large sums of money are at stake and there is limited understanding of how to achieve remarkable results. The Upp AI platform significantly improves user control and transparency, transforming Google Shopping into a more intuitive and accessible experience, thus empowering marketers to take ownership of their strategies. By fusing control, visibility, and insights, Upp amplifies the effectiveness of digital marketing while guaranteeing transparency within Google Shopping operations. This comprehensive AI platform compiles data from multiple sources, including your business, Google Shopping, and the larger market environment, providing digital marketers with the vital insights, intelligence, and capabilities needed for success. You can concentrate on your goal of attracting new clients, while Upp’s sophisticated AI engine adeptly handles all the intricate details. Moreover, Upp continuously assesses the performance of your accounts and SKUs, fine-tuning strategies to effectively capture the attention of new customers. This perpetual evaluation allows marketers to swiftly adapt to evolving market trends and consumer behaviors, ensuring a proactive approach to achieving their objectives. By embracing the support of Upp, marketers can focus on strategic growth while technology manages the nuances of their campaigns.

Media

Media

Integrations Supported

Google Shopping

Integrations Supported

Google Shopping

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Vectaury

Date Founded

2014

Company Location

France

Company Website

vectaury.io

Company Facts

Organization Name

Upp

Company Location

United Kingdom

Company Website

upp.ai/

Categories and Features

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

Store Locator

Analytics
Automatic Location Detection
Directions
Distance Calculation
Event Promotions
Mapping
Product Search Filtering
Promotions / Coupons
Search
White Label

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