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What is Velma CRM?

Our automation solutions integrate effortlessly with existing record management systems, such as the loan origination system (LOS), enabling data-driven workflows that improve both the speed and accuracy of loan processing. By utilizing cutting-edge marketing automation tools and engagement technologies, in conjunction with multi-channel communication, we build lasting relationships that drive increased referrals, enhance customer retention, and result in a greater number of closed loans. Velma CRM is committed to fostering strong connections for Loan Officers, which leads to a consistent flow of repeat and referral business. With the implementation of automated marketing campaigns, effective communication strategies, a user-friendly interface, and accessible marketing resources, sustaining customer loyalty becomes an easy endeavor. Velma CRM stands out in providing exceptional marketing management and messaging while seamlessly fitting into your current business operations, guaranteeing smooth operational processes. This holistic strategy not only enhances efficiency but also enables Loan Officers to concentrate on their core strength: creating significant relationships with their clients. By prioritizing these connections, we ensure that Loan Officers can maximize their potential and achieve their business goals.

What is Lendware?

Stop losing deals to disorganized processes. Lendware is the mortgage CRM built to unite your entire team — from loan officers to enterprise executives — on one powerful platform. Lendware's lead conversion tools keep prospects moving through your pipeline with automated nurture sequences, smart workflows, and real-time visibility into every touchpoint. No more leads falling through the cracks. With a complete marketing toolkit built in, Lendware helps you generate more leads, strengthen client relationships, and grow your loan portfolio — without needing a separate marketing platform. Lendware Predict takes it further with AI propensity models that identify which borrowers in your database are most likely to transact, so your team always knows where to focus. Centralized reporting, enterprise-grade compliance controls, and 100+ integrations make Lendware the last CRM your mortgage business will ever need.

Media

Media

Integrations Supported

TrustEngine

Integrations Supported

ARIVE
BoomTown
Encompass
Facebook
Gmail
LeadMailbox
LendingPad
Microsoft Outlook
OSE
Redfin
SimpleNexus Mortgage Platform
Trulia
Zapier
Zillow
leadpops
realtor.com

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Velma

Date Founded

2006

Company Location

United States

Company Website

www.meetvelma.com

Company Facts

Organization Name

Lendware

Date Founded

2019

Company Location

United States

Company Website

lendware.ai/

Categories and Features

Mortgage and Loans

Not specified

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Financial CRM

Account Alerts
Asset Management
Expense Tracking
Household Tracking
Influence Tracking
Lead Management
Marketing Management
Relationship Tracking
Team Assignments
Territory Management

Mortgage and Loans

Not specified

Sales Tracking

Activity Dashboard
Alerts / Notifications
Email Templates
Lead Management
Lead Scoring
Pipeline Management
Reporting / Analytics
Task Management

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