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What is Velocidi?

Velocidi offers an innovative e-commerce marketing solution focused on first-party audience capabilities. It serves brands and agencies by automating the segmentation of their first-party audiences across major platforms, enhancing marketing strategies. Leveraging its award-winning technology, Velocidi employs machine learning to forecast customer behaviors, allowing for the formation of precisely targeted segments that drive revenue growth. This advanced approach not only optimizes marketing efforts but also empowers businesses to make data-driven decisions that can significantly enhance their outreach effectiveness.

What is Affinio?

Affinio is a pioneering company in the realm of Augmented Analytics, utilizing cutting-edge graph technology to unravel the complex interconnections present in extensive datasets. By leveraging AI-powered segmentation and visualization capabilities, Affinio enables business users globally to rapidly discover unique insights that drive strategic business decisions. In a world inundated with information and continuously growing data, while many organizations are busy building data lakes, only a select few are developing effective tools to navigate them. Affinio provides its Analytics and Matchmaker solutions via the Snowflake Data Marketplace, allowing users to perform graph analytics on their internal first-party PII data effortlessly within Snowflake’s framework. The platform prioritizes user-friendliness, empowering individuals of all technical backgrounds to query data and obtain answers in mere moments, in stark contrast to the lengthy delays often associated with traditional approaches. Furthermore, users can explore the overlaps between their customer data and that of other enterprises, creating opportunities for collaboration through a clean room setup. This distinctive feature not only enhances data utilization but also positions Affinio as an essential ally for businesses seeking to maximize their data capabilities. As companies continue to grapple with the challenges of data management, Affinio stands out as a beacon of innovation and efficiency in the analytics landscape.

Media

Media

Integrations Supported

Desktop.com
Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Mailchimp
Meta Ads

Integrations Supported

Desktop.com
Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Mailchimp
Meta Ads

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Velocidi

Date Founded

2011

Company Location

New York, NY

Company Website

www.velocidi.com

Company Facts

Organization Name

Affinio

Date Founded

2015

Company Location

Canada

Company Website

www.affinio.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Machine Learning

Deep Learning
ML Algorithm Library
Model Training
Natural Language Processing (NLP)
Predictive Modeling
Statistical / Mathematical Tools
Templates
Visualization

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

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