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What is Velocidi?

Velocidi offers an innovative e-commerce marketing solution focused on first-party audience capabilities. It serves brands and agencies by automating the segmentation of their first-party audiences across major platforms, enhancing marketing strategies. Leveraging its award-winning technology, Velocidi employs machine learning to forecast customer behaviors, allowing for the formation of precisely targeted segments that drive revenue growth. This advanced approach not only optimizes marketing efforts but also empowers businesses to make data-driven decisions that can significantly enhance their outreach effectiveness.

What is Codec?

Leverage the capabilities of AI to enhance brand growth by gaining a profound understanding of and engaging with audience culture. By transforming insights into actionable strategies, Codec's recognized Tribes foster effective collaboration among remote teams and enable informed marketing decisions that adapt to cultural trends. Connecting global teams and agencies to the Codec platform ensures that shared audience insights are central to brand creation. Codec aims to guide brands through the rapidly changing consumer landscape amid this crucial digital evolution. In the last five years, we have partnered with some of the most innovative brands worldwide, linking global and local teams throughout various marketing stages to create a cohesive understanding of their culturally engaged audiences. We are convinced that brands that connect with cultural narratives are the ones that succeed. Our AI-enhanced audience analytics evaluate vast amounts of digital interactions in real-time, helping brands stay pertinent and influential. This dedication to grasping cultural shifts equips brands to respond swiftly and adeptly in a perpetually evolving market, ultimately fostering long-term success and relevance. Embracing these insights allows brands not only to survive but to flourish amidst the complexities of modern consumer behavior.

Media

Media

Integrations Supported

Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Mailchimp
Meta Ads

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Velocidi

Date Founded

2011

Company Location

New York, NY

Company Website

www.velocidi.com

Company Facts

Organization Name

Codec

Date Founded

2015

Company Location

United Kingdom

Company Website

www.codec.ai/

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Filters / Search

Buyer Intent

CRM Integration
Channel Attribution
Customer Journey Mapping
Customer Profiles
Intent Data

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Identity Resolution

Not specified

Machine Learning

ML Algorithm Library
Model Training
Predictive Modeling
Visualization

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Behavioral Targeting
Campaign Segmentation
Customer Profiles
Recommendation Engine
Website Personalization

Categories and Features

Audience Intelligence

Not specified

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