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What is Velocidi?

Velocidi offers an innovative e-commerce marketing solution focused on first-party audience capabilities. It serves brands and agencies by automating the segmentation of their first-party audiences across major platforms, enhancing marketing strategies. Leveraging its award-winning technology, Velocidi employs machine learning to forecast customer behaviors, allowing for the formation of precisely targeted segments that drive revenue growth. This advanced approach not only optimizes marketing efforts but also empowers businesses to make data-driven decisions that can significantly enhance their outreach effectiveness.

What is InMarket?

InMarket offers an innovative marketing and analytics solution aimed at enabling brands to connect with consumers at the ideal moments by leveraging insights derived from intent, location, and both online and offline shopping behaviors, all enhanced through artificial intelligence. The platform includes four key solutions that allow marketers to classify consumers based on their identities, purchasing behaviors, and underlying motivations, which in turn supports the execution of omnichannel campaigns while measuring concrete outcomes such as higher sales and increased in-store traffic. Utilizing its Audiences feature, InMarket analyzes first-party location data, consumer transaction patterns, and predictive analytics to create customized or accessible segments ready for activation. The Activation aspect allows brands to engage with these target audiences across multiple devices and channels in real time, ensuring that their messages are delivered with optimal timing and relevance. Additionally, the platform's Measurement tools provide extensive, AI-powered insights into the success of media initiatives, enabling real-time adjustments to campaigns and linking impressions to further conversions, which continually enhances marketing strategies for superior results. This comprehensive approach not only boosts consumer interaction but also helps brands more effectively meet their marketing goals while adapting to the ever-changing marketplace. Ultimately, InMarket empowers brands to refine their engagement tactics and achieve greater overall impact in their marketing efforts.

Media

Media

Integrations Supported

Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Mailchimp
Meta Ads

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Velocidi

Date Founded

2011

Company Location

New York, NY

Company Website

www.velocidi.com

Company Facts

Organization Name

InMarket

Date Founded

2010

Company Location

United States

Company Website

inmarket.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Filters / Search

Buyer Intent

CRM Integration
Channel Attribution
Customer Journey Mapping
Customer Profiles
Intent Data

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Identity Resolution

Not specified

Machine Learning

ML Algorithm Library
Model Training
Predictive Modeling
Visualization

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Behavioral Targeting
Campaign Segmentation
Customer Profiles
Recommendation Engine
Website Personalization

Categories and Features

Marketing Attribution

Not specified

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