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What is Velocity?

Velocity is an innovative platform that leverages artificial intelligence to streamline user testing, enabling teams to validate their prototypes by simulating various interactions in seconds through a seamlessly integrated interface with Figma. Developed by a diverse team of designers, engineers, and product managers who understand the constraints of time, budget, and accessibility, Velocity analyzes pre-recorded demos of typical user flows such as onboarding, login, and feature tours in widely-used applications to identify potential barriers and improve the initial user experience. The platform generates detailed, automated reports that provide insights into metrics like task completion times, mis-click occurrences, drop-off rates, and interaction heatmaps, while also offering one-click assessments to verify compliance with WCAG standards. Furthermore, teams can secure their tests with passwords, share results almost instantly, and examine both AI-generated simulations alongside real user feedback within a single, cohesive dashboard. Product managers particularly appreciate Velocity for its ability to set benchmarks for user experience quality, evaluate early-stage outcomes, and define clear success criteria. By adopting this cutting-edge solution, teams not only simplify the testing process but also gain the ability to make informed decisions that significantly boost user satisfaction and overall product effectiveness. This holistic approach ultimately fosters a culture of continuous improvement within the development cycle, ensuring products meet user needs more effectively.

What is UserTesting?

UserTesting is the industry’s premier human insight platform, designed to help enterprises capture genuine customer feedback and turn it into a competitive advantage. The platform boasts the strongest global participant network and uses AI-driven analytics to quickly transform raw feedback into actionable themes that impact marketing, product development, UX design, and customer experience. Enterprises leverage UserTesting to test messaging, creative concepts, product features, and digital experiences, enabling data-driven decisions that maximize marketing ROI and accelerate innovation cycles. UserTesting replaces costly and slow traditional research methods with instant, reliable insights while maintaining strict enterprise-grade compliance including SOC 2, GDPR, and HIPAA. Trusted by Fortune 500 companies like Walmart, Microsoft, Kimberly-Clark, and Wells Fargo, UserTesting drives significant improvements in revenue, customer loyalty, and operational efficiency. The platform supports teams of all sizes and provides expert services for onboarding and ongoing success. With real-time reporting and a flexible, scalable design, it fits seamlessly into existing workflows across research, product, marketing, and customer experience departments. UserTesting also hosts industry events and shares insights through its rich resource library, helping organizations stay at the forefront of customer-centric innovation. By putting the voice of real users at the core of business strategy, UserTesting helps enterprises reduce risk and build products and campaigns customers truly love. It is the go-to solution for any company aiming to be truly customer-first in today’s digital landscape.