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support 5 out of 5 stars

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What is Vemcount Retail Analytics?

Vemco Group is a prominent global leader in people counting and data analytics software, boasting more than 18 years of experience in the international retail sector. Our innovative software is available worldwide. We serve a diverse range of sectors including retail, shopping malls, entertainment venues, airports, and public institutions, delivering deep insights into customer behavior. Since our inception in 2005, our software platform has utilized the most accurate and reliable devices, resulting in significant savings, improved efficiency, and increased conversion rates. With a customer base that surpasses 1,000 globally and more than 25 million counts conducted daily, we are recognized as a top-tier entity in retail and data analytics. Our growth trajectory includes establishing offices in South America in 2013, Dubai in 2019, and expanding into North America, Sweden, and Australia in 2021, with our latest office opening in Riyadh in 2023, all while maintaining our headquarters in Denmark. Additionally, we continually strive to enhance our offerings and adapt to the evolving needs of our clients across various industries.

What is Ipsos Retail Performance?

Solutions for counting customers are fundamental to our retail technology portfolio, significantly contributing to the optimization of store operations. These systems go beyond simply tallying the number of visitors; the data they provide empowers retailers to make strategic and operational decisions that impact various areas, including staff allocation, monitoring of market trends, and maximizing the use of retail space. By employing sophisticated sensors and software, businesses can identify times of high traffic, strategically deploy employees to meet demand, and assess the effectiveness of particular displays or product lines. Additionally, with real-time access to foot traffic information and analytical tools, retailers can evaluate the success of their store layouts and marketing strategies, analyzing factors such as customer dwell time, engagement levels, and conversion rates. Our people counting solutions maintain an impressive accuracy rate of at least 95%, allowing businesses to scrutinize foot traffic patterns on an hourly basis, which not only uncovers current consumer behaviors but also aids in forecasting future buying trends. This in-depth insight into customer movement is invaluable, as it can markedly refine operational strategies and bolster overall sales results, ultimately leading to enhanced customer satisfaction and loyalty.

Media

Media

Integrations Supported

Bosch IoT Suite
Facebook
Instagram
K3 Pebblestone
LinkedIn
Microsoft 365
SAP Single Sign-On
Siemens Opcenter Quality
WhatsApp
X (Twitter)

Integrations Supported

KnowledgeHound
Socialgist
TrendSpottr

API Availability

Has API

API Availability

Pricing Information

Monthly plan per device

Lite, Basic, Business, Enterprise

Available as hosted or on-premise cloud solution
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Linux

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Vemco Group

Date Founded

2005

Company Location

Denmark

Company Website

vemcogroup.com

Company Facts

Organization Name

Ipsos

Date Founded

1975

Company Location

France

Company Website

www.ipsos-retailperformance.com/en/

Categories and Features

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Retail Analytics

Not specified

Retail Execution

AI / Image Recognition
Data Collection

Retail Management

CRM
Commission Management
Email Marketing
Employee Management
Loyalty Program
Mail Order
Merchandise Management
Multi-Location
Order Management
Purchase Order Management
Reporting/Analytics

Categories and Features

Foot Traffic Data

Not specified

Market Research

Data Management
Email / Online
Panel Management
Survey Management

People Counting

Not specified

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