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What is Vemcount Retail Analytics?

Vemco Group is a prominent global leader in people counting and data analytics software, boasting more than 18 years of experience in the international retail sector. Our innovative software is available worldwide. We serve a diverse range of sectors including retail, shopping malls, entertainment venues, airports, and public institutions, delivering deep insights into customer behavior. Since our inception in 2005, our software platform has utilized the most accurate and reliable devices, resulting in significant savings, improved efficiency, and increased conversion rates. With a customer base that surpasses 1,000 globally and more than 25 million counts conducted daily, we are recognized as a top-tier entity in retail and data analytics. Our growth trajectory includes establishing offices in South America in 2013, Dubai in 2019, and expanding into North America, Sweden, and Australia in 2021, with our latest office opening in Riyadh in 2023, all while maintaining our headquarters in Denmark. Additionally, we continually strive to enhance our offerings and adapt to the evolving needs of our clients across various industries.

What is Trax?

Trax Retail uses artificial intelligence and image analytics to help CPG brands and retailers measure what is happening on store shelves. By processing images collected in retail environments, the technology provides detailed information about product availability, shelf space, pricing, placement, and promotional display compliance. These insights help commercial teams assess merchandising performance, spot distribution gaps, and understand whether products are positioned as intended across retail locations. Trax’s image recognition business joined FORM, bringing its shelf analytics expertise together with FORM’s field execution and workflow management capabilities. Through this combination, businesses can connect store-level image data with the day-to-day activities of field teams. When an issue is identified, teams can prioritize the location, coordinate follow-up tasks, and verify that the necessary actions have been completed. This approach gives brands a more connected way to monitor retail conditions, improve merchandising execution, and make decisions based on what is actually happening in stores.

Media

Media

Integrations Supported

Bosch IoT Suite
Facebook
Instagram
K3 Pebblestone
LinkedIn
Microsoft 365
SAP Single Sign-On
Siemens Opcenter Quality
WhatsApp
X (Twitter)

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Monthly plan per device

Lite, Basic, Business, Enterprise

Available as hosted or on-premise cloud solution
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Linux

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Vemco Group

Date Founded

2005

Company Location

Denmark

Company Website

vemcogroup.com

Company Facts

Organization Name

Trax Retail

Date Founded

2010

Company Location

US

Company Website

traxretail.com

Categories and Features

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Retail Analytics

Not specified

Retail Execution

AI / Image Recognition
Data Collection

Retail Management

CRM
Commission Management
Email Marketing
Employee Management
Loyalty Program
Mail Order
Merchandise Management
Multi-Location
Order Management
Purchase Order Management
Reporting/Analytics

Categories and Features

Retail Analytics

Not specified

Retail Execution

Not specified

Retail Intelligence

Not specified

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