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What is VeraViews?

VeraViews represents a groundbreaking advertising ecosystem that leverages blockchain technology, built around its distinctive Proof of View (PoV) system designed to combat ad fraud. By harnessing the power of AI and machine learning for real-time fraud detection, the platform effectively identifies invalid impressions and non-human traffic instantaneously, employing predictive analytics and anomaly detection to protect advertising campaigns. The infrastructure guarantees that every ad impression is logged on a secure distributed ledger, creating an immutable and auditable trail that delivers transparent and trustworthy campaign data for both advertisers and publishers. In addition, VeraViews is engineered for smooth integration with top video platforms such as Brightcove and offers a comprehensive advertising solution that includes a Supply-Side Platform (SSP) and ad exchange. Recently launched in the UAE as part of the NextGen FDI initiative, this innovative platform enables brands to engage with fully verified human audiences through real-time bidding, which not only ensures the integrity and efficacy of their advertising strategies but also nurtures trust within the digital advertising landscape. Consequently, VeraViews not only boosts campaign success rates but also champions accountability and ethical practices in the advertising realm, making it a transformative player in the industry.

What is AdMetr?

AdMetr serves as a digital ad verification tool tailored for advertisers seeking to oversee their marketing initiatives across multiple platforms, including websites, mobile apps, and connected television. The platform collects information on impressions, clicks, and conversions via campaign pixels or optional creative integrations, classifying this data into traffic categories such as CLEAN, SIVT, or GIVT. With a user-friendly interface, AdMetr provides real-time reporting, enabling users to analyze detailed metrics segmented by campaign, domain, placement, environment, and other pertinent criteria, while also offering data export capabilities in CSV format. Furthermore, it evaluates crucial performance indicators, including viewability, reach, frequency, video completion rates, clicks, conversions, and post-view conversions. By employing behavioral analysis alongside sophisticated machine-learning algorithms, the platform proficiently identifies automated traffic, fraudulent activities, click injection, domain spoofing, ghost sites, and various other anomalies in traffic. Advertisers can commence their journey by integrating a pixel into an ongoing campaign, with the possibility of advancing their configurations through more complex creative or JavaScript integrations as their requirements change. This adaptability allows advertisers to align their verification strategies with the evolving challenges of contemporary digital advertising, ensuring they are well-equipped to navigate the intricacies of the advertising ecosystem. As a result, AdMetr empowers advertisers to maintain transparency and trust in their digital campaigns.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing depends on campaign scope and integration level. A pilot is included in the contracted service price and is not sold separately.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

VeraViews

Date Founded

2017

Company Location

United Arab Emirates

Company Website

www.veraviews.com

Company Facts

Organization Name

TRAFFIC JAM

Date Founded

2025

Company Location

Armenia

Company Website

admetr.io

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Ad Fraud Detection

Not specified

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