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What is VeraViews?

VeraViews represents a groundbreaking advertising ecosystem that leverages blockchain technology, built around its distinctive Proof of View (PoV) system designed to combat ad fraud. By harnessing the power of AI and machine learning for real-time fraud detection, the platform effectively identifies invalid impressions and non-human traffic instantaneously, employing predictive analytics and anomaly detection to protect advertising campaigns. The infrastructure guarantees that every ad impression is logged on a secure distributed ledger, creating an immutable and auditable trail that delivers transparent and trustworthy campaign data for both advertisers and publishers. In addition, VeraViews is engineered for smooth integration with top video platforms such as Brightcove and offers a comprehensive advertising solution that includes a Supply-Side Platform (SSP) and ad exchange. Recently launched in the UAE as part of the NextGen FDI initiative, this innovative platform enables brands to engage with fully verified human audiences through real-time bidding, which not only ensures the integrity and efficacy of their advertising strategies but also nurtures trust within the digital advertising landscape. Consequently, VeraViews not only boosts campaign success rates but also champions accountability and ethical practices in the advertising realm, making it a transformative player in the industry.

What is Amazon Quantum Ledger Database (QLDB)?

Amazon QLDB is a fully managed ledger database that provides a transparent, immutable, and cryptographically secure transaction log overseen by a central trusted authority. This service facilitates precise tracking of all data modifications within applications, ensuring a thorough and verifiable historical record of changes over time. Companies frequently use ledgers to document financial and economic transactions, creating a detailed account of their operational activities. Many organizations choose to develop applications that incorporate ledger-like functionalities to maintain an accurate history of their data, which may include tracking financial transactions, verifying data lineage for insurance purposes, or monitoring the flow of goods in a supply chain. By leveraging Amazon QLDB, businesses can circumvent the complex and resource-demanding task of building their own ledger systems, thus enhancing their operational efficiency and productivity. This innovation marks a notable progression for enterprises in search of dependable data management solutions, paving the way for greater transparency and accountability in record-keeping practices. Embracing such advanced technologies can significantly empower organizations to make informed decisions based on reliable data.

Media

Media

Integrations Supported

Integrations Supported

AWS Lambda
Amazon DynamoDB
Amazon ElastiCache
Amazon Kinesis
Amazon Managed Blockchain
Amazon Neptune
Amazon RDS
Amazon Redshift
Amazon S3
Ethereum
Hyperledger Fabric
Klarna
New Relic
Osano
PartiQL
Sage CRM
Splunk Cloud Platform
Wipro Cloud Studio
Zilliant

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$0.03 per GB per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

VeraViews

Date Founded

2017

Company Location

United Arab Emirates

Company Website

www.veraviews.com

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

aws.amazon.com/qldb/

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Blockchain

Not specified

Database

Not specified

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