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What is VeraViews?

VeraViews represents a groundbreaking advertising ecosystem that leverages blockchain technology, built around its distinctive Proof of View (PoV) system designed to combat ad fraud. By harnessing the power of AI and machine learning for real-time fraud detection, the platform effectively identifies invalid impressions and non-human traffic instantaneously, employing predictive analytics and anomaly detection to protect advertising campaigns. The infrastructure guarantees that every ad impression is logged on a secure distributed ledger, creating an immutable and auditable trail that delivers transparent and trustworthy campaign data for both advertisers and publishers. In addition, VeraViews is engineered for smooth integration with top video platforms such as Brightcove and offers a comprehensive advertising solution that includes a Supply-Side Platform (SSP) and ad exchange. Recently launched in the UAE as part of the NextGen FDI initiative, this innovative platform enables brands to engage with fully verified human audiences through real-time bidding, which not only ensures the integrity and efficacy of their advertising strategies but also nurtures trust within the digital advertising landscape. Consequently, VeraViews not only boosts campaign success rates but also champions accountability and ethical practices in the advertising realm, making it a transformative player in the industry.

What is Tricentis Vera?

Tricentis Vera transforms Digital Validation by not only adding electronic signatures to digital documents but also by innovating the Computer Systems Validation process, thereby removing tedious and redundant documentation practices while linking compliance to high-quality software standards. Through the implementation of triggers and controls that ensure electronic signatures meet 21 CFR Part 11 requirements within Agile software testing processes, companies can significantly accelerate their market entry with Tricentis Vera. Furthermore, Vera provides a cohesive interface across multiple tools, acting as a centralized system of record that enables real-time tracking of review and approval processes for users and teams. Once validation assets are submitted for approval or achieve the required endorsements, the records are securely locked in qTest and Jira, safeguarding them from any modifications during or after the approval process. This seamless integration not only fosters enhanced collaboration but also optimizes workflows, making certain that quality and compliance are upheld throughout the software development lifecycle. In addition, Tricentis Vera's capabilities empower organizations to streamline their validation efforts while ensuring adherence to regulatory standards.

Media

Media

Integrations Supported

Integrations Supported

Jira
Tricentis Tosca
qTest

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

VeraViews

Date Founded

2017

Company Location

United Arab Emirates

Company Website

www.veraviews.com

Company Facts

Organization Name

Tricentis

Date Founded

2007

Company Location

United States

Company Website

www.tricentis.com/products/digital-validation-vera/

Categories and Features

Click Fraud

Not specified

Categories and Features

Compliance

Not specified

Life Sciences

Not specified

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