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What is VeraViews?

VeraViews represents a groundbreaking advertising ecosystem that leverages blockchain technology, built around its distinctive Proof of View (PoV) system designed to combat ad fraud. By harnessing the power of AI and machine learning for real-time fraud detection, the platform effectively identifies invalid impressions and non-human traffic instantaneously, employing predictive analytics and anomaly detection to protect advertising campaigns. The infrastructure guarantees that every ad impression is logged on a secure distributed ledger, creating an immutable and auditable trail that delivers transparent and trustworthy campaign data for both advertisers and publishers. In addition, VeraViews is engineered for smooth integration with top video platforms such as Brightcove and offers a comprehensive advertising solution that includes a Supply-Side Platform (SSP) and ad exchange. Recently launched in the UAE as part of the NextGen FDI initiative, this innovative platform enables brands to engage with fully verified human audiences through real-time bidding, which not only ensures the integrity and efficacy of their advertising strategies but also nurtures trust within the digital advertising landscape. Consequently, VeraViews not only boosts campaign success rates but also champions accountability and ethical practices in the advertising realm, making it a transformative player in the industry.

What is VeraTrust?

The main driving force behind SAM audits is the pursuit of financial profit, with vendors seeking to derive 30% of their earnings from these annual assessments. As a result, the number of audits has surged, supported by a Gartner survey revealing that 66% of organizations have faced audit requests. VeraTrust provides an extensive visual overview of the licensing environment, complemented by audit reports that aid in reconciliation, evaluation, and SAM self-assessments. In addition to merely executing audits, this methodology empowers businesses to reclaim control over their software assets and transform inefficiencies into creative solutions. VeraTrust's implementation of a blockchain-based system allows for precise tracking of software license assets between clients and vendors, significantly reducing audit disputes and compliance issues. This blockchain access not only improves the clarity of the licensing framework but also facilitates the creation of comprehensive audit reports for meticulous evaluation and self-review. By adopting this strategy, organizations can prevent the emergence of unexpected hard audits from software vendors, promoting a more transparent and manageable landscape for software compliance. Furthermore, by emphasizing efficient license management, companies can redirect their efforts towards maximizing their software investments, ultimately fostering an environment conducive to growth and innovation while navigating the complexities of the software landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

VeraViews

Date Founded

2017

Company Location

United Arab Emirates

Company Website

www.veraviews.com

Company Facts

Organization Name

LevelBlox

Date Founded

2008

Company Location

United States

Company Website

levelblox.com/veratrust/

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Blockchain

Not specified

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