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What is Vericast?

Vericast offers an incredibly flexible customer data platform that effortlessly integrates with your existing systems, synthesizes insights from multiple vendors, and enhances your data management processes. This innovative solution enables you to prioritize understanding, reaching, and engaging with your customers instead of getting bogged down in data handling. Our technology plays a crucial role in our continuous efforts to cultivate meaningful connections between businesses and their customers. By aggregating data from all possible sources, we guarantee its accuracy, timeliness, and dependability. As a result, you can attain a thorough and precise comprehension of your customer base while significantly minimizing your workload. Vericast is crafted to ensure your technology setup remains relevant for the future by allowing smooth integration of various systems. You can keep the tools you value, discontinue those that are not beneficial, and maintain seamless access to vital data and insights. Furthermore, with NXTDRIVE, you can explore a wealth of new possibilities for effectively utilizing and maximizing your customer data. The combination of these features empowers businesses to make informed decisions and enhances overall customer engagement strategies.

What is Blueshift?

Blueshift enables brands to connect with customers on an individual basis by transforming data and intelligence into simple, actionable insights that span all channels. Our comprehensive platform merges a customer data system, AI-driven decision-making, and a multi-channel marketing center, providing brands with the essential tools to create personalized and immediate experiences at every stage of the customer journey. By leveraging this integrated approach, brands can enhance engagement and foster deeper relationships with their audience.

Media

Media

Integrations Supported

AdRoll
Campaign Genius
Canopy
Crowdin
Facebook
Google Ads
Intercom
LinkedIn
LiveRamp
Lytics
Mailgun
OneSignal
Poplar
Retention.com
Seekwell
Segment
SendGrid
Snapchat
Twilio
Zendesk

Integrations Supported

AdRoll
Campaign Genius
Canopy
Crowdin
Facebook
Google Ads
Intercom
LinkedIn
LiveRamp
Lytics
Mailgun
OneSignal
Poplar
Retention.com
Seekwell
Segment
SendGrid
Snapchat
Twilio
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

$2000.00/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Vericast

Date Founded

2005

Company Location

United States

Company Website

vericast.com

Company Facts

Organization Name

Blueshift

Date Founded

2014

Company Location

United States

Company Website

blueshift.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Artificial Intelligence

Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Machine Learning
Multi-Language
Natural Language Processing
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation
Virtual Personal Assistant (VPA)

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

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