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What is Vertikl?

Vertikl is a cutting-edge lead distribution platform that empowers both buyers and sellers to efficiently capture, verify, enrich, and disseminate leads with minimal manual effort by utilizing automation and AI technology. By aggregating leads from multiple sources, the platform conducts real-time validation, eliminates duplicates, and strategically channels high-quality prospects to the most suitable partners or channels, all while reducing expenses and improving return on investment. Additionally, Vertikl provides extensive analytics to help refine marketing strategies, simplifies lead management by processing leads within seconds, and integrates smoothly with various systems like CRMs, APIs, and dialers. Users are able to effortlessly connect acquisition sources such as Google, Meta, and Taboola to collect cost data, track performance, and ensure accurate conversion attribution. With a focus on user-friendliness, the platform allows for no-code execution of critical tasks such as data mapping and setting up distribution rules, ensuring accessibility for individuals with limited technical skills. Ultimately, this blend of functionalities establishes Vertikl as an essential resource for optimizing lead performance and enhancing overall business results, making it an indispensable asset in the competitive landscape of lead management.

What is CAKE?

Effective oversight of performance marketing in real-time is crucial. With CAKE's robust performance-marketing software, you gain visibility into your marketing initiatives and are equipped to make informed decisions that enhance your strategy. By accurately managing and evaluating partner performance, you can significantly improve your profit margins. Furthermore, the capability to gather, verify, and distribute leads instantaneously helps in maximizing profitability. The multitouch attribution feature enables you to assess the effectiveness of various channels and fine-tune your Return on Ad Spend (ROAS). Additionally, CAKE's Affiliate Marketing Solutions provide essential tools for the efficient management and analysis of your partner marketing program, ensuring you can boost performance and attract high-value partners. Meanwhile, CAKE's Lead Generation Solution efficiently captures and authenticates leads in real-time, while also measuring closed-loop performance to optimize your acquisition strategies for the best possible results. This comprehensive approach allows marketers to stay ahead in a competitive landscape.

Media

Media

Integrations Supported

7shifts
ASTRAD DSP
Anura.io
CAKE Guest Manager
Docyt
Flows
IPQualityScore
Invoca
Make
Offer18
Outbrain
Publisher Discovery
QuickBooks Online
Retreaver
Snapchat
TikTok
TrackDrive
Trackier
TrakAff
Zapier

Integrations Supported

7shifts
ASTRAD DSP
Anura.io
CAKE Guest Manager
Docyt
Flows
IPQualityScore
Invoca
Make
Offer18
Outbrain
Publisher Discovery
QuickBooks Online
Retreaver
Snapchat
TikTok
TrackDrive
Trackier
TrakAff
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Vertikl

Date Founded

2025

Company Location

France

Company Website

www.vertikl.ai/

Company Facts

Organization Name

CAKE

Date Founded

2010

Company Location

United States

Company Website

www.getcake.com

Categories and Features

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Categories and Features

Affiliate

Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Multi-Language
Social Sharing

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Referral

Affiliate Marketing
Campaign Management
Contact Management
Employee Referral Management
Feedback Management
Lead Engagement
Loyalty Program
Referral Tracking
Rewards Management

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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