ViralGains vs. Kritter

Focus your advertising strategy on the customer in order to create memorable brand experiences that have a lasting impact. Customers, both current and prospective, are increasingly seeking personalized interactions, yet many advertising methods today prioritize impressions over enhancing customer satisfaction and achieving business objectives. By leveraging the ViralGains OdysseyTM platform, you can design advertising journeys that align with the customer's voice, taking into account their preferences, needs, and behaviors, which allows for the implementation of customized ads. This approach, centered around the customer, has proven effective, increasing brand trust by 2.3 times, doubling website traffic, and cutting down wasted impressions by 59%. It also aids in capturing market share by drawing customers away from competitors, building loyalty, encouraging repeat purchases, and fostering brand advocacy. Moreover, it generates heightened anticipation and enthusiasm leading up to events, shows, or product launches, while also facilitating the acquisition of new customers and driving sales growth. Additionally, it promotes engagement and education among target audiences, playing a vital role in enhancing brand perception during challenging times. By placing the customer at the forefront, you not only fulfill their expectations but also pave the way for sustainable business growth and success. Ultimately, this strategy can help create a meaningful connection between the customer and the brand, leading to long-term loyalty and advocacy.

A comprehensive advertising solution that combines features of an ad server, ad exchange, SSP, and DSP is designed to elevate your marketing approach. This platform enables the use of diverse location parameters such as country, city, latitude and longitude, and IP ranges to achieve targeted advertising. You can efficiently manage your campaigns by planning the specific days and times they will run. Engage your audience across both websites and mobile applications, or choose one platform depending on your strategy. Reconnect with users who have previously expressed interest in your offerings to deepen brand loyalty. When user data is accessible from publishers or exchanges, you can accurately focus on the right demographic groups. Gaining insights about users' device brands, models, and operating systems can greatly enhance your audience identification process. Utilize industry-standard categories that reflect user interests to uncover potential clients who resonate with your products. Additionally, you have the option to create customized ad categories for more effective audience segmentation and engagement. Select from an array of ad formats, including static, animated, expandable, interactive, and interstitial banners, to suit your campaign needs. Tailor advertisements for your app wall, content wall, content stream, and newsfeed to improve user experience significantly. You can also integrate video ads directly or layer them in-stream using VAST tags, creating exciting advertising possibilities. By incorporating in-banner video, you can further maximize your revenue potential while effectively engaging with your audience. The adaptability of this platform allows for creative advertising strategies that can evolve based on your unique requirements, ensuring your campaigns remain fresh and impactful. This flexibility empowers marketers to continuously refine their approaches, keeping pace with the ever-changing landscape of digital advertising.