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What is Nielsen Marketing Optimization?

Elevate your brand by making informed, data-centric decisions through a thorough comprehension of the essential elements that drive sales. Boost the value of sponsorships, engage with your audience, and transform fans into dedicated customers. Nielsen utilizes an extensive survey approach, with sizable sample populations and advanced modeling techniques to uncover consumer attitudes and behaviors. By employing metrics such as ad recall, awareness, and consideration, we help brands connect their goals to tangible campaign outcomes. Our meticulously designed surveys distinguish between control and exposed groups, effectively illustrating the impact on each brand's key performance metrics. This empowers marketers to make quick and confident decisions that can significantly shift public perception, ultimately enhancing customer relationships. Additionally, leveraging these insights allows brands to adjust their strategies in real-time, ensuring they align more closely with audience expectations and needs for continuous improvement. Overall, this process not only fosters brand loyalty but also cultivates a deeper connection with consumers.

What is DISQO?

DISQO is an innovative customer experience (CX) platform designed to help businesses of all sizes gain a deeper understanding of their customers through swift testing and evaluation of various product and brand interactions. It provides essential insights, tools for advertising measurement, and Feedback Loop applications, all integrated with a network of fully consented consumer data. Founded in 2015 and headquartered in Los Angeles, DISQO has quickly established itself as a prominent tech startup, recognized as one of the top workplaces in the United States with a workforce exceeding 500 employees globally. By utilizing the DISQO Research API, businesses can avoid the tediousness of repetitive surveys, allowing them to focus on strategic objectives instead of administrative duties. This powerful API is specifically designed to enhance researchers' access to the DISQO Audience, streamlining the management of survey fielding, which in turn allows companies to emphasize the delivery of critical insights. Ultimately, DISQO strives to revolutionize the way businesses interact with their customers by simplifying the research process and making it more efficient than ever. With its commitment to innovation and customer engagement, DISQO is poised to lead the way in transforming the landscape of customer experience research.

Media

Media

Integrations Supported

COZYROC SSIS+ Suite
MSIGHTS
Sizmek Ad Suite

Integrations Supported

Cloudchipr
tvScientific

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/marketing-optimization/

Company Facts

Organization Name

DISQO

Date Founded

2015

Company Location

United States

Company Website

www.disqo.com

Categories and Features

Conversion Tracking

Not specified

Marketing Analytics

Not specified

Marketing Attribution

Not specified

Categories and Features

Marketing Analytics

Not specified

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