VisualEyes vs. Tobii Pro Sticky

VisualEyes offers an advanced simulation for eye-tracking studies and preference assessments, achieving a remarkable 93% accuracy with its predictive technology. Instead of relying on conventional five-second tests and eye-tracking methods, attention maps present a superior alternative. Moreover, the clarity score serves as an effective replacement for quick preference evaluations. By measuring attention in crucial areas, it enables expedited A/B testing, allowing for the replacement of time-consuming eye-tracking evaluations with attention heatmaps and streamlining preference testing through the clarity score. With just a simple click, VisualEyes makes it easy to generate insightful user data, integrating effortlessly with your chosen design tools. Creating the ideal digital product can be challenging, but by testing designs prior to each launch, you can improve both your key performance indicators and the productivity of your development team. This reduction in iterations not only boosts satisfaction among your team but also enhances user experience. In the current landscape where attention is paramount, VisualEyes equips you to thrive by harnessing data to set yourself apart from competitors. In this ongoing pursuit of customer engagement, remember that data can serve as your most formidable asset, helping you achieve your goals more effectively. Ultimately, integrating these insights into your workflow not only streamlines processes but also fosters innovation and creativity within your team.

Sticky, developed by Tobii Pro, is a groundbreaking self-service online platform that integrates survey questions with webcam-based eye tracking and emotion analysis, making it easier to conduct intricate quantitative research. This streamlined method offers a time-efficient and cost-effective way to incorporate eye tracking into studies, allowing researchers to examine large consumer panels as they engage with specific shelves, packaging, advertisements, or websites directly from their devices. In contrast to traditional face-to-face research techniques, Sticky provides extensive quantitative eye tracking and emotion analytics at a considerably lower expense. By leveraging the participant's webcam, market researchers gain valuable visual and emotional insights about the effectiveness and attractiveness of various designs, especially in packaging and advertising contexts. The platform also connects effortlessly with online survey tools and global panel providers, ensuring a smooth data collection process that yields quick results. With its innovative features, researchers can easily achieve a deep understanding of consumer behavior and preferences, leading to more informed decision-making. Additionally, this technology empowers businesses to adapt their marketing strategies based on real-time feedback from consumers.