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What is Vividly?

Vividly emerges as the leading choice for food and beverage brands looking to elevate their trade promotion tactics. By offering clear and actionable insights into trade metrics, Vividly allows you to focus on growth instead of being overwhelmed by daily tasks. Its intuitive interfaces and efficient workflows enable your team to easily create, track, and manage promotions, granting them more bandwidth to concentrate on sales activities. You have the capability to connect your promotions with your sales strategy in real-time, effectively integrating various data sources while effortlessly managing the complexities of both direct and indirect hierarchies. Our cutting-edge, patent-pending features, such as deductions scanning and matching, facilitate the centralization of all deduction documentation, enabling thorough reconciliations on any transaction recorded within an ERP system. Instead of perceiving trade merely as a cost of doing business, it’s essential to regard it as a strategic investment designed to foster growth. With organized datasets for revenue and trade, you enhance your visibility into actionable areas and the routes to achieving your business goals, ultimately revolutionizing your strategy for trade promotions to yield improved outcomes. This change in mindset not only enhances decision-making but also significantly boosts the effectiveness of your promotional efforts, leading to better results across the board. Embracing this innovative approach can set your brand apart in a competitive marketplace.

What is C-Smart?

Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

$1,500 per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Vividly

Company Location

United States

Company Website

www.govividly.com

Company Facts

Organization Name

Cognizant

Date Founded

1994

Company Location

United States

Company Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Categories and Features

CPG

Not specified

Deduction Management

Not specified

Categories and Features

Brand Management

Not specified

Category Management

Not specified

Trade Promotion Management

Competitor Analysis

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