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What is Voluum?

Effortlessly manage all your advertising initiatives with a single ad tracker that allows you to oversee, refine, and automate your campaigns through affiliate tracking software trusted by digital marketing professionals globally! What kinds of advertisements do you employ? Are they native, display, pop, email, search, push, social, or video formats? Do they belong to the paid or organic sectors? With the Voluum ad tracker, you can easily manage every aspect of your advertising strategy! Regardless of whether you use redirects, our quick reporting feature enables you to monitor over 30 distinct metrics related to each visit, click, and conversion from all your traffic channels—using just one tool and in real-time! Eliminate wasted resources on uncertainties! Utilize Traffic Distribution AI to quickly pinpoint the most profitable combinations of ads and landing pages customized for your unique offers and target demographics. Moreover, protect your advertising efforts and foster strong relationships with offer owners by identifying bot traffic with our Anti-Fraud Kit. This all-encompassing strategy guarantees that your campaigns are not only optimized for effectiveness but also uphold integrity in your advertising methods, ensuring long-term success and reliability in your marketing endeavors.

What is CPV Lab Pro?

Optimize, monitor, and analyze your marketing efforts using a single tool: CPV Lab. This ad tracking software is designed to assist affiliate marketers and media buyers in evaluating their marketing effectiveness across various channels. Experience effortless integration with well-known advertising platforms like Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, and Clickbank, all made possible through API connections. Additionally, enjoy smooth server-to-server (S2S) integrations with more than 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, and more. Make the most of CPV Lab's affiliate link tracker to streamline your marketing processes by gathering all campaign data into an intuitive dashboard for convenient access. Execute split tests on your offers and landing pages, while also utilizing multivariate testing for your landing pages through MV Lab. Gain quick access to cost and conversion data in one centralized location, and take advantage of cookieless tracking methods to enhance privacy. Harness the power of data analytics to fine-tune your campaigns for maximum return on investment (ROI), while effectively detecting and filtering out fraudulent activities with specialized Bot and Proxy filtering. With the flexibility to choose between a self-hosted or cloud-based tracker, CPV Lab offers the comprehensive tools you need to elevate your marketing strategy. Furthermore, this platform allows for easy scalability, ensuring that as your business grows, your marketing capabilities can adapt accordingly.

Media

Media

Integrations Supported

Adsterra
Facebook Ads
Google Ads
MGID
Meta Ads
Mondiad
Outbrain
PropellerAds
Revcontent
Taboola
Brax
HilltopAds
Nekton.ai
Payouts.com
TrackDrive
Voluum DSP
YTZ
Zeropark

Integrations Supported

Adsterra
Facebook Ads
Google Ads
MGID
Meta Ads
Mondiad
Outbrain
PropellerAds
Revcontent
Taboola
Everflow
TikTok Ads

API Availability

API Availability

Has API

Pricing Information

$69 per month

Pricing Information

$47 per month
Monthly plans start at $47/mo.
Yearly plans are available, with a big discount (pay only 10 months out of 12).
Also, there is a lifetime plan available.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
On-Prem

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Voluum

Company Location

Poland

Company Website

voluum.com

Company Facts

Organization Name

CPV Lab Pro

Date Founded

2018

Company Location

Romania

Company Website

cpvlab.pro/

Categories and Features

Affiliate

Banner Management

Click Fraud

Not specified

Marketing Attribution

Not specified

Categories and Features

AB Testing

Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys

Affiliate

Affiliate Tracking
Commission Management
Coupon Management
Fraud Detection

Campaign Management

Channel Management
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
ROI Tracking

Performance Marketing

Not specified

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