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What is Vudoo?

Interactive video technology transforms your standard videos into engaging experiences that captivate audiences. By incorporating clickable elements, you can easily track and enhance viewer interactions in real-time. This advanced video solution allows for a more dynamic viewing experience, shifting the focus from passive consumption to active engagement. Vudoo's cutting-edge platform enables you to embed interactive features that pique viewer interest effectively. Whether for corporate communication, marketing, or educational purposes, interactive video serves as an excellent tool to engage diverse audiences. Create an unforgettable interactive experience that empowers viewers to learn, sell, or share information in innovative ways. Boost engagement and conversion rates with in-video forms, links, and calls to action that transform simple views into valuable leads, increased traffic, and higher sales. Beyond basic metrics like play and completion rates, you will gain access to deeper insights that ordinary videos fail to reveal, allowing for more informed decision-making and strategy development. This approach not only enhances the viewer's experience but also provides valuable data to optimize future content.

What is Playmatic?

Playmatic functions as a specialized video-advertising platform tailored for content and news websites, offering an array of engaging tools including interactive features, micro-site integrations, pop-up notifications and buttons, surveys, embedded forms, checkout functionality, multi-tiered scenarios, and standard pre-roll ads. With a robust network of over 8,000 websites, it achieves more than 20 million impressions each day, highlighting its extensive reach. The platform's remarkable effectiveness is evident as videos created through its services are retained in memory 51% better than non-interactive ones, while engagement and brand interactions double, and purchase intent soars by eight times compared to conventional pre-rolls. Engage Video ads, or Engageroll, lead to conversions that can increase by as much as 30%, a striking 40% rise in brand awareness, and viewer engagement that is eight times greater than traditional non-interactive advertisements. In addition, Playmatic simplifies the production process, allowing any video to be converted into an interactive format, which results in a threefold improvement in return on investment and heightened brand recognition when compared to typical ads. This innovative methodology not only grabs the audience's attention but also cultivates stronger relationships between brands and their customers, showcasing the potential for transformative advertising experiences. By leveraging such advanced tools, companies can enhance their marketing strategies significantly.

Media

Media

Integrations Supported

Adobe After Effects
Adobe Experience Manager
Adobe Premiere Pro
Brightcove
Magento
Oracle Moat
Shopify
Weborama
YouTube

Integrations Supported

Adobe After Effects
Adobe Experience Manager
Adobe Premiere Pro
Brightcove
Magento
Oracle Moat
Shopify
Weborama
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Vudoo

Date Founded

2018

Company Location

Australia

Company Website

www.vudoo.com

Company Facts

Organization Name

Playmatic

Company Location

Russia

Company Website

playmatic.video/

Categories and Features

Video Marketing

Analytics / Reporting
Chat / Messaging
Customizable Branding
Customizable CTAs
Lead Capture
Media Library
Multi-Platform Distribution
ROI Tracking
Social Sharing
Templates
Video Editing

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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