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What is Popup Maker?

Elevate your revenue and grow your email subscriber base on your WordPress site by launching campaigns that focus on conversions, utilizing popups, slide-ins, banners, and a variety of other effective tools! By harnessing the power of popups, you can significantly enhance email signups and nurture potential leads. You have the option to embed forms from your email service or choose from a selection of compatible form plugins, including Gravity Forms, Ninja Forms, and WP Forms. Utilizing slide-ins and popups can also drive sales for your online store. Thanks to our seamless integrations with WooCommerce and Easy Digital Downloads, along with innovative targeting capabilities, you can create popups tailored for specific products, particular categories, or even site-wide promotions! Popup Maker is designed with precision to help you achieve measurable results. With features such as conversion tracking, integrated calls to action, and a unique targeting system, you can optimize your popups to maximize conversion rates. You can select from a diverse range of mobile-responsive popup sizes or create custom dimensions that perfectly suit your content. Moreover, with a few simple adjustments, you can position your popup anywhere on the screen and even modify its placement based on user engagement, enhancing the overall user experience. Such extensive customization options not only improve functionality but also create a more captivating interaction for visitors on your site.

What is Pathmetrics?

Pathmetrics is a powerful yet intuitive multi-touch attribution tool for WordPress, designed to help marketers track and understand how every visitor reaches conversion. Unlike traditional analytics platforms that rely on complex dashboards or opaque data models, Pathmetrics offers clear, visual insights into the entire customer journey—from the first click to form submission or purchase. It maps every interaction across channels such as Google, LinkedIn, YouTube, Facebook, Instagram, Bing, TikTok, and Pinterest, highlighting how each contributes to revenue. The plugin automatically tracks the time between first visit and conversion, providing a holistic view of user behavior and decision cycles. Fully integrated with WooCommerce and the most popular WordPress form builders, it requires no coding, scripts, or manual setup. Its GDPR-compliant architecture ensures visitor tracking only begins after consent, leveraging trusted cookie banner integrations like Cookiebot and CookieYes. With unlimited conversions and form tracking, Pathmetrics empowers teams to attribute marketing results with confidence and precision. It’s ideal for marketers who want to validate their UTM structures, measure true campaign performance, and prove ROI to stakeholders. The platform’s founders, based in Belgium, built Pathmetrics out of frustration with inaccurate attribution and “black box” data reporting. Today, Pathmetrics serves as the marketer’s truth engine, connecting the dots between traffic, engagement, and conversion—without the clutter.

Media

Media

No images available

Integrations Supported

WordPress
Stackreaction
WooCommerce

Integrations Supported

WordPress
Stackreaction
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

$87 per year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Popup Maker

Company Location

United States

Company Website

wppopupmaker.com/features/

Company Facts

Organization Name

Pathmetrics

Date Founded

2025

Company Location

Belgium

Company Website

www.pathmetrics.io

Categories and Features

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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