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What is WaPaS?

An effective loyalty program serves as a significant asset for companies aiming to boost customer engagement, encourage repeat buying, and cultivate brand loyalty. By incorporating a Wallet and Promotion as a Service (WaPaS) platform, businesses can tap into the synergistic advantages of digital wallets, innovative customer engagement techniques, and multi-level marketing (MLM) to establish a vibrant ecosystem that motivates and rewards customer actions. A loyalty program operates as a systematic marketing initiative aimed at prompting customers to consistently return for purchases and maintain ongoing interactions with the brand. Customer engagement encompasses the various interactions and experiences customers undergo with a brand throughout their entire journey. Multi-level marketing (MLM), also referred to as network marketing or referral marketing, is a business structure that depends on independent distributors or affiliates to advocate for and sell products or services within their own networks, thus expanding the brand's reach. Ultimately, blending these elements can lead to a more personalized and rewarding experience for customers, reinforcing their connection to the brand.

What is Loyaltify?

Loyaltify is a cloud‑based loyalty and customer engagement platform that enables businesses to design, launch, and manage digital reward programs without building their own mobile app or backend infrastructure. Positioned in the customer and employee loyalty software category, Loyaltify mostly serves restaurants, cafés, bars, beauty salons, spas, fitness studios, car washes, adventure and outdoor experience companies, professional services, and e‑commerce merchants, but it can be utilized by any businesses that want to retain customers, reward repeat purchases, and collect actionable data. Our platform issues digital cards that reside in Apple Wallet and Google Wallet, tracks spend or visit activity as points, stamps, or balance credits, and allows scheduled or automated promotional messages based on the milestones reached. Key capabilities prospective users should note: - Multiple reward mechanics (points, stamps, prepaid balance, tier levels, coupons, discount cards, reward cards) configurable per store or brand - Automated engagement via push notifications, email, and SMS for birthdays, referrals, and custom events - Wallet‑pass distribution for Apple and Google devices, eliminating the need for a separate mobile application - Built‑in CRM and segmentation that groups members by activity, tier, or custom fields for targeted campaigns

Media

Media

Integrations Supported

Brevo
Mailchimp
Mailchimp Transactional Email (Mandrill)
Mailgun
SendGrid
Twilio

Integrations Supported

Brevo
Mailchimp
Mailchimp Transactional Email (Mandrill)
Mailgun
SendGrid
Twilio

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

€19/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

WaPaS

Date Founded

2018

Company Location

India

Company Website

wapas.io

Company Facts

Organization Name

Loyaltify OÜ

Date Founded

2025

Company Location

Estonia

Company Website

www.loyaltify.io

Categories and Features

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

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