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What is Walnut Loyalty?
The Walnut Loyalty platform enables customers to gather points and redeem them directly within your webshop, while also facilitating the launch of targeted email campaigns aimed at specific customer groups. For those aiming to expand their customer database, our straightforward landing page tool simplifies the entire process. You can create visually striking email templates that align with your brand’s identity. This blend of customizable templates and easy-to-use tools empowers you to track the metrics of your ongoing and completed campaigns, landing pages, and your tailored webshop. A loyalty platform serves a purpose beyond just point collection and promotions; it plays a vital role in helping your business understand the genuine needs of its customers. Walnut Loyalty equips you with a user-friendly online interface that consolidates essential data, thereby deepening your understanding of customer preferences, which in turn motivates them to engage with your brand more often. Utilizing this information allows you to refine your offerings even further, ensuring they resonate with customer expectations and nurture lasting loyalty. Ultimately, the insights gained from the Walnut Loyalty platform can significantly enhance your customer relationship strategies.
What is LoyaltyLion?
LoyaltyLion is a customer loyalty platform built for ecommerce brands, enabling them to design, manage, and optimize rewards programs that drive repeat purchases and long-term customer engagement. Purpose-built for direct-to-consumer brands on Shopify, Shopify Plus, and Shopify POS, it serves sectors including apparel, beauty, health and wellness, and consumer goods.
LoyaltyLion provides a fully customizable loyalty platform. Customers earn points through purchases, product reviews, referrals, social media interactions, and custom API-triggered behaviors, then redeem them for vouchers, gift cards, free products, shipping upgrades, or custom rewards. Rather than relying on pop-up widgets, the loyalty experience is fully embedded within the storefront, with points balances visible on product pages and rewards redeemable directly at checkout.
The platform supports multi-level VIP tiers, enabling brands to reward their most valuable customers with escalating perks including free shipping, percentage discounts, and early access to sales and product launches. Its referral tools let brands turn existing customers into an acquisition channel through shareable links with built-in fraud protection.
LoyaltyLion's analytics suite includes real-time dashboards tracking loyalty-attributed revenue and repeat purchase rates, CLV reporting, and automated segmentation tools that help brands target their marketing more precisely. Shopify POS integration extends loyalty into physical retail, keeping earning and redemption consistent across online and in-store channels. The platform also connects with 50+ third-party tools spanning email marketing, helpdesk, and workflow automation.
Built-in AI surfaces recommendations on promotion timing, reward combinations, and campaign segmentation, while AI-assisted translation supports localization across 130+ languages. Trusted by 10,000+ brands over 12 years and recognized as G2's top mid-market loyalty solution from 2024 to 2026.
Integrations Supported
Attentive
ConnectPOS
Fresh Relevance
LimeSpot
Loop Returns
Loox
LoudCrowd
MESA
Novel
Omnisend
API Availability
Has API
API Availability
Has API
Pricing Information
Free
Free Version
Pricing Information
US$199.00/month
LoyaltyLion pricing is based on a combination of your monthly orders and average order value.
There are three plans:
Classic (from US$199/month)
Advanced (Custom pricing provided)
Plus (Custom pricing provided
There are three plans:
Classic (from US$199/month)
Advanced (Custom pricing provided)
Plus (Custom pricing provided
Free Version
Free Trial Offered?
Supported Platforms
SaaS
iPhone
iPad
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Walnut
Company Location
Netherlands
Company Website
walnutloyalty.com
Company Facts
Organization Name
LoyaltyLion
Date Founded
2012
Company Location
United Kingdom
Company Website
loyaltylion.com
Categories and Features
Customer Loyalty
Not specified
Categories and Features
Customer Loyalty
CRM
Customer Activity Tracking
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management