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What is What the Shop?

When evaluating visits, direct your attention away from just sales figures and instead concentrate on analyzing conversion rates. Investigate traffic trends, paying close attention to fluctuations and the routes taken by visitors. Our platform is a crucial asset for your weekly sales discussions! Measure how your displays impact brand awareness by monitoring the count of unique contacts reached and the total number of exhibitions conducted, alongside your success in encouraging store visits, indicated by the number of individuals who entered the store after interacting with a display. Furthermore, compile detailed attendance data, including nearby foot traffic, total visitors to your designated area or specific points of interest, duration of stay, and heat maps. Shift from relying on assumptions to making data-informed decisions! By emphasizing these essential metrics, you can accurately calculate the return on investment for your marketing efforts. The dependability of our measurements has been validated by over 150,000 manual counts performed across various retail environments. Routine evaluations are carried out to maintain the accuracy of our metrics, enabling you to make strategic decisions that are supported by reliable data. This unwavering dedication to accuracy not only improves your marketing tactics but also leads to deeper customer engagement and loyalty. Ultimately, leveraging these insights will enhance your overall business performance.

What is Cyclops?

Cyclops is designed to work seamlessly with any cameras that support RTSP, enabling you to make the most of your existing video surveillance systems without the need for costly new equipment. In compliance with the global privacy standards outlined in the General Data Protection Regulation (GDPR), Cyclops avoids storing data as faceprints. Instead, it monitors the volume of vehicles passing by without entering a defined area and counts the number of individuals entering a specified zone from multiple angles. Furthermore, Cyclops assesses the average time that individuals who slow down or stop spend in this zone and calculates the average percentage of various age groups present. By utilizing standard industry metrics, users can effectively analyze and compare their performance in terms of sales, traffic, and customer engagement. The inclusion of a heatmap feature provides insights into customer behavior, highlighting how much time shoppers dedicate to different areas of the store, with warmer colors indicating locations where they linger longer and cooler tones showing where they spend less time. This critical information can significantly improve the understanding of customer habits and assist in optimizing store layouts to boost sales potential. Ultimately, the insights gained from Cyclops can lead to more strategic decision-making regarding product placement and marketing strategies.

Media

Media

Integrations Supported

Microsoft 365

Integrations Supported

Microsoft 365

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

What the Shop

Date Founded

2014

Company Location

France

Company Website

www.what-the-shop.com/analytics.php

Company Facts

Organization Name

Dayta AI

Date Founded

2018

Company Location

China

Company Website

www.dayta.ai/why-cyclops

Categories and Features

Categories and Features

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