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What is What the Shop?

When evaluating visits, direct your attention away from just sales figures and instead concentrate on analyzing conversion rates. Investigate traffic trends, paying close attention to fluctuations and the routes taken by visitors. Our platform is a crucial asset for your weekly sales discussions! Measure how your displays impact brand awareness by monitoring the count of unique contacts reached and the total number of exhibitions conducted, alongside your success in encouraging store visits, indicated by the number of individuals who entered the store after interacting with a display. Furthermore, compile detailed attendance data, including nearby foot traffic, total visitors to your designated area or specific points of interest, duration of stay, and heat maps. Shift from relying on assumptions to making data-informed decisions! By emphasizing these essential metrics, you can accurately calculate the return on investment for your marketing efforts. The dependability of our measurements has been validated by over 150,000 manual counts performed across various retail environments. Routine evaluations are carried out to maintain the accuracy of our metrics, enabling you to make strategic decisions that are supported by reliable data. This unwavering dedication to accuracy not only improves your marketing tactics but also leads to deeper customer engagement and loyalty. Ultimately, leveraging these insights will enhance your overall business performance.

What is Test & Learn?

Test & Learn® differentiates itself from conventional customer analytics platforms that only provide surface-level insights by fundamentally enhancing the decision-making process. This groundbreaking analytics software identifies key performance influencers and outlines a clear action plan for future initiatives. By removing ambiguity from the decision-making landscape, Test & Learn® acts as a user-friendly analytics solution tailored for business professionals. It streamlines the analytical journey by presenting analysts with straightforward questions, enabling quick adjustments to settings, and allowing users to investigate results in real time. Teams can become operational almost instantly, with organizations reporting that they can conduct evaluations six times faster using Test & Learn® than with their prior methods. The platform enables users to rapidly sift through vast data sets in seconds, offering the capability to focus on specific metrics, categories, or regions. With sophisticated predictive analytics features available, your team can fully harness their potential and ensure thorough examination of all programs. In a world driven by data, the speed and effectiveness provided by Test & Learn® can greatly elevate your organization’s strategic prowess, enabling it to respond swiftly to market changes and customer needs. This flexibility not only streamlines operations but also fosters a culture of data-driven decision-making that can lead to sustained competitive advantages.

Media

Media

Integrations Supported

Microsoft 365

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Webinars
Online Training

Company Facts

Organization Name

What the Shop

Date Founded

2014

Company Location

France

Company Website

www.what-the-shop.com/analytics.php

Company Facts

Organization Name

Mastercard Data & Services

Date Founded

1966

Company Location

United States

Company Website

www.mastercardservices.com/en/solutions/test-learn

Categories and Features

Retail Analytics

Not specified

Categories and Features

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